I am an AI-driven Design Lead and Digital Product Creation Specialist with 9+ years of experience across fashion, 3D apparel, and design innovation. I blend creativity, functionality, and intelligent technology to reimagine how fashion is designed, visualized, and delivered—bridging concept to production with precision and artistry. As Design Lead, I lead Digital Twin creation and Virtual Sampling to accelerate time-to-market, improve fit accuracy, and support sustainable design transformation. My approach integrates deep trend research with advanced 3D visualization and design intelligence so brands can create meaningful, authentic, high-performance experiences for modern consumers.

Somnath Mayra

I am an AI-driven Design Lead and Digital Product Creation Specialist with 9+ years of experience across fashion, 3D apparel, and design innovation. I blend creativity, functionality, and intelligent technology to reimagine how fashion is designed, visualized, and delivered—bridging concept to production with precision and artistry. As Design Lead, I lead Digital Twin creation and Virtual Sampling to accelerate time-to-market, improve fit accuracy, and support sustainable design transformation. My approach integrates deep trend research with advanced 3D visualization and design intelligence so brands can create meaningful, authentic, high-performance experiences for modern consumers.

Available to hire

I am an AI-driven Design Lead and Digital Product Creation Specialist with 9+ years of experience across fashion, 3D apparel, and design innovation. I blend creativity, functionality, and intelligent technology to reimagine how fashion is designed, visualized, and delivered—bridging concept to production with precision and artistry.

As Design Lead, I lead Digital Twin creation and Virtual Sampling to accelerate time-to-market, improve fit accuracy, and support sustainable design transformation. My approach integrates deep trend research with advanced 3D visualization and design intelligence so brands can create meaningful, authentic, high-performance experiences for modern consumers.

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Language

English
Fluent
Hindi
Fluent
Bengali
Fluent

Work Experience

Design Lead / R&D Specialist / Senior Project Coordinator at Presentk in/Estry (as written: K in estry | DESIGN LEAD / R&D SPECIALIST / SENIOR PROJECT COORDINATOR)
January 1, 2021 - Present
Lead end-to-end 3D fashion and digital product creation pipelines, including Digital Twins and Virtual Sampling for faster and more sustainable development. Drive precision fit simulation, real-time collaboration workflows, and maintain accuracy across virtual garments. Own concept-to-final delivery for digital twin outputs used for online retail visualization and e-commerce merchandising. Build and maintain digital libraries of assets, fabrics, and trims to streamline production workflows and improve brand alignment through realistic rendering and scene setup. Develop menswear, womenswear, lifestyle, and jewelry accessories by translating market research into cohesive seasonal themes, moodboards, and fabric stories. Direct visual merchandising and brand presentation for store/campaign/trade-show use, and collaborate with textile and graphic designers to strengthen consistent visual identity across styles. Also support R&D initiatives, training, adoption of intelligent 3D workflows,
Design Lead / R&D Specialist / Senior Project Coordinator at Presentk in(ustry) (as written: “PRESENTK in estry”)
January 1, 2021 - Present
Led end-to-end 3D fashion and digital product creation initiatives with a focus on digital twins and virtual sampling to improve precision and realism. Managed digital apparel workflows from concept through final delivery, ensuring accuracy, consistency, and brand alignment. Collaborated with global clients including VFB Brands, Nike, Perry Ellis, and Deckers, along with cross-functional teams and vendors to support smooth project execution. Owned timelines, deliverables, and stakeholder communication to keep projects on schedule and meeting quality benchmarks, including quality checks, fit validation, and simulation review. Supported R&D initiatives and drove adoption of intelligent 3D workflows that enhance efficiency, reduce sampling waste, and enable sustainable innovation. Produced high-precision 3D garments and avatars using CLO 3D and Browzwear for fashion houses and e-commerce, building and maintaining digital libraries of assets, fabrics, and trims to streamline production pip
3D Virtual Fashion Artist at F lixstock Pvt. Ltd. (as written: F lixstock Pvt. L td .)
January 1, 2020 - January 1, 2021
Oversaw the full 3D fashion and digital product creation project lifecycle, combining creativity with intelligent technology to streamline design workflows and elevate brand storytelling. Delivered end-to-end 3D design projects from concept to final digital twin delivery, ensuring accuracy, consistency, and brand alignment. Collaborated with global clients including VFB Brands, Nike, Perry Ellis, and Deckers, working with cross-functional teams and vendors for smooth project execution. Managed timelines, deliverables, and stakeholder communication to keep projects on schedule and meet quality benchmarks. Conducted quality checks, fit validation, and simulation reviews to maintain precision and realism across virtual garments. Supported R&D initiatives by training teams and adopting intelligent 3D workflows to enhance efficiency, reduce sampling waste, and drive sustainable innovation.
3D Virtual Fashion Artist at F lixstock Pvt. Ltd. (as written: “F lixstock Pvt. Ltd.”)
January 1, 2020 - January 1, 2021
Worked across the full cycle of 3D fashion and digital product creation projects, combining creativity with intelligent technology to streamline design workflows and elevate brand storytelling. Developed and optimized digital twins that mirrored physical product characteristics for online retail visualization. Designed and rendered menswear collections and supporting brand assets, including seasonal themes, moodboards, and fabric stories translated from market research into cohesive product ranges. Oversaw fit/waste considerations across pattern, fabric selection, and product finalization to maintain brand consistency. Collaborated with textile and graphic designers to ensure strong visual identity across styles, and created content for visual merchandising, catalogue shoots, and trade show presentations. Built and maintained digital asset libraries (fabrics and trims) to support faster production.
Fashion Designer at Turtle Limited
January 1, 2016 - January 1, 2020
Produced 3D fashion and digital design deliverables and supported fashion design work by working on product development activities for menswear/womenswear and lifestyle accessories. Contributed to collection development and creative direction tasks including trend interpretation, moodboard creation, and concept development, supporting brand communication through visuals.

Education

B.Sc. (Hons.) in Zoology at University of Calcutta
January 1, 2010 - January 1, 2012
Advanced Program in Fashion Design at INIFD Salt Lake
January 1, 2013 - January 1, 2015
B.Sc. (Hons.) Zoology at University of Calcutta (Calcutta University)
January 1, 2010 - January 1, 2015
Advanced Program in Fashion Design at INIFD Salt Lake
January 1, 2013 - January 1, 2015

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Manufacturing, Education, Computers & Electronics, Professional Services, Consumer Goods