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I’m Denis Hammer, a B2B content writer, strategist, and LinkedIn ghostwriter with 10+ years across tech, SaaS, startup, finance/fintech, and founder-led marketing. I help brands turn complex ideas into clear, compelling narratives that earn attention and drive action—backed by deep research, strong messaging, and a story-led editorial approach. I’ve built and managed end-to-end content programs (LinkedIn, blogs, newsletters, social, and email), strengthened SEO/GEO/AEO visibility, and consistently owned content quality, calendars, and performance improvements across multiple clients and teams. I also use AI tools to accelerate research and ideation—while keeping the final drafting and refining fully human-crafted to protect voice, accuracy, and credibility.…I’m Denis Hammer, a B2B content writer, strategist, and LinkedIn ghostwriter with 10+ years across tech, SaaS, startup, finance/fintech, and founder-led marketing. I help brands turn complex ideas into clear, compelling narratives that earn attention and drive action—backed by deep research, strong messaging, and a story-led editorial approach. I’ve built and managed end-to-end content programs (LinkedIn, blogs, newsletters, social, and email), strengthened SEO/GEO/AEO visibility, and consistently owned content quality, calendars, and performance improvements across multiple clients and teams. I also use AI tools to accelerate research and ideation—while keeping the final drafting and refining fully human-crafted to protect voice, accuracy, and credibility.

Denis Hammer

Content Strategist, Copywriter, SEO Expert, +5

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I’m Denis Hammer, a B2B content writer, strategist, and LinkedIn ghostwriter with 10+ years across tech, SaaS, startup, finance/fintech, and founder-led marketing. I help brands turn complex ideas into clear, compelling narratives that earn attention and drive action—backed by deep research, strong messaging, and a story-led editorial approach. I’ve built and managed end-to-end content programs (LinkedIn, blogs, newsletters, social, and email), strengthened SEO/GEO/AEO visibility, and consistently owned content quality, calendars, and performance improvements across multiple clients and teams. I also use AI tools to accelerate research and ideation—while keeping the final drafting and refining fully human-crafted to protect voice, accuracy, and credibility.…I’m Denis Hammer, a B2B content writer, strategist, and LinkedIn ghostwriter with 10+ years across tech, SaaS, startup, finance/fintech, and founder-led marketing. I help brands turn complex ideas into clear, compelling narratives that earn attention and drive action—backed by deep research, strong messaging, and a story-led editorial approach. I’ve built and managed end-to-end content programs (LinkedIn, blogs, newsletters, social, and email), strengthened SEO/GEO/AEO visibility, and consistently owned content quality, calendars, and performance improvements across multiple clients and teams. I also use AI tools to accelerate research and ideation—while keeping the final drafting and refining fully human-crafted to protect voice, accuracy, and credibility.

Available to hire

I’m Denis Hammer, a B2B content writer, strategist, and LinkedIn ghostwriter with 10+ years across tech, SaaS, startup, finance/fintech, and founder-led marketing. I help brands turn complex ideas into clear, compelling narratives that earn attention and drive action—backed by deep research, strong messaging, and a story-led editorial approach.

I’ve built and managed end-to-end content programs (LinkedIn, blogs, newsletters, social, and email), strengthened SEO/GEO/AEO visibility, and consistently owned content quality, calendars, and performance improvements across multiple clients and teams. I also use AI tools to accelerate research and ideation—while keeping the final drafting and refining fully human-crafted to protect voice, accuracy, and credibility.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Advanced

Work Experience

Content Manager at Shelf.io

February 1, 2024 - March 31, 2025

Grew blog traffic from 14K to 65K monthly visits and increased Domain Rating from 21 to 60 over 13 months. Wrote, edited, and managed technical content in AI/ML and SaaS, applying deep research to keep coverage accurate as underlying technology evolved quickly. Owned the editorial content calendar, balancing SEO-driven topics with thought leadership pieces to keep the brand voice consistent across content types. Implemented SEO, GEO, and AEO best practices to strengthen visibility in traditional and AI-powered search results, and coordinated with stakeholders to align messaging with product positioning and audience needs.

Content Strategist at Casto’s

June 1, 2017 - December 31, 2024

Built a scalable content program supporting 150K+ monthly readers and 13K+ backlinks through rigorous topic research and consistent story-led storytelling. Managed an email list of 28,000+ subscribers, achieving a 34% open rate and 3% click-through rate. Owned multi-channel editorial content calendar operations, coordinating a team of writers and designers to maintain consistent output and scheduling, while ensuring messaging aligned with audience needs and brand objectives.

Content Writer, Editor & Strategist (Freelance)

June 1, 2017 - Present

Ghostwrites and strategizes executive thought leadership content (LinkedIn, blogs, newsletters, and social), grounded in deep research and narrative craft. Supports a wide range of B2B clients in tech, SaaS, and finance/fintech. Produces long-form and conversion-focused assets such as narrative-style journal posts, thought leadership, case studies, comparison content, FAQs, user guides, reviews, and tutorials. Builds custom visuals (imagery, screenshots, GIFs, and video) and revises content based on performance. Owns editorial calendars and quality across multiple accounts; collaborates with product, design, and subject-matter teams to ensure messaging aligns with product positioning and audience needs. Applies SEO/GEO/AEO best practices and E-E-A-T principles, using AI for faster research and outlining while keeping final drafts human-crafted and edited.

Content Strategist at Casto s

June 1, 2017 - December 31, 2024

Built a scalable content program reaching 150K+ monthly readers and generating 13K+ backlinks through rigorous topic research and consistent storytelling. Built and managed an email list of 28,000+ subscribers (34% open rate, 3% click-through rate). Managed an editorial content calendar across a multi-channel program with a team of writers and designers, ensuring consistent output and on-schedule delivery.

Content Writer, Editor & Strategist (Freelance) at Freelance

June 1, 2017 - Present

Writes, edits, and strategizes B2B content across formats (narrative-style blog posts, thought leadership, case studies, social, FAQs, comparisons, reviews, and tutorials). Produces custom creative assets (imagery, screenshots, GIFs, videos), updates content based on performance, and collaborates with product, UX, subject-matter, and marketing teams. Ghostwrites LinkedIn content for founders and executives and leads end-to-end content programs: audience research, messaging frameworks, editorial/calendar management, interviews, and multi-channel execution. Uses AI tools to speed research and ideation while keeping final drafts human-written and refined by hand. Manages quality, delivery, and calendars across multiple clients simultaneously.

Content Strategist at Castos

June 1, 2017 - December 31, 2024

Built a content program scaling to 150K+ monthly readers and 13K+ backlinks through rigorous topic research and consistent storytelling. Built and managed an email list of 28,000 subscribers, achieving a 34% open rate and 3% click-through rate. Managed the editorial content calendar across a multi-channel program with a team of writers and designers, ensuring output consistency and on-time delivery.

Content Writer, Editor & Strategist – Freelance

June 1, 2017 - Present

Produced and edited narrative-style B2B content (journali sm, blogs, thought leadership, case studies, social, FAQs, comparisons, reviews, and tutorials) for clients including Shopify, Castos, GoDaddy, SupportHost, Siteimprove, Wealthsimple, WPBeginner, Elementor, Hosting er, and others. Created custom imagery, screenshots, GIFs, and videos; reviewed and updated content based on performance; and collaborated with cross-functional teams (product managers, UX designers, subject matter experts, and marketing) to align content with shared goals. Owned ghostwritten LinkedIn content for founders and executives, maintaining brand voice and shaping positioning across personal and company pages. Planned end-to-end content programs using audience research, messaging frameworks, editorial calendars, client interviews, and multi-channel execution. Applied SEO/GEO/AEO and E-E-A-T principles, using AI tools to speed research and ideation while keeping final writing and editing human-crafted.

Content Strategist (Audience Ops) at Agency

June 1, 2013 - June 30, 2017

Wrote, edited, and managed weekly ghostwritten blog content for SaaS founders and operators, maintaining editorial calendars across multiple client accounts simultaneously. Developed SEO-driven content strategies grounded in strong research and aligned with conversion goals. Oversaw production across a team of writers and editors, supporting clarity, storytelling, and deadline delivery.

Content Strategist (Audience Ops - Agency)

June 1, 2013 - June 1, 2017

Wrote, edited, and managed weekly ghostwritten blog content for SaaS founders and operators, maintaining editorial calendars across multiple client accounts simultaneously. Developed SEO-driven content strategies grounded in solid research and aligned to conversion goals. Oversaw production across a team of writers and editors, focusing on clarity, storytelling, and deadline delivery.

Content Strategist (Audience Ops) at Agency (Audience Ops)

June 1, 2013 - June 30, 2017

Wrote, edited, and managed weekly ghostwritten blog content for SaaS founders and operators, maintaining editorial calendars across multiple client accounts. Developed SEO-driven content strategies grounded in research and aligned to conversion goals. Oversaw production across a team of writers and editors to ensure clarity, storytelling quality, and deadlines were met.

Content Strategist – Audience Ops (Agency)

June 1, 2013 - June 30, 2017

Wrote, edited, and managed weekly ghostwritten blog content for SaaS founders and operators, maintaining editorial calendars across multiple client accounts simultaneously. Developed SEO-driven content strategies grounded in research and aligned to conversion goals. Oversaw production across a team of writers and editors, focusing on clarity, storytelling, and deadlines.