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I’m a Product Designer with 10+ years of experience designing digital products for B2B SaaS and customer-facing experiences. I specialise in simplifying complex workflows, turning technical requirements into clear, intuitive product experiences, and pushing ideas through ambiguity from discovery to delivery. In my recent role at Phriendly Phishing, I led end-to-end UX/UI design for complex SaaS workflows, dashboards, and reporting experiences—partnering closely with Product and Engineering to define requirements, explore solutions, and deliver production-ready interfaces across web and mobile. I also bring a strong design-system mindset, accessibility awareness (WCAG 2.2 AA), and a collaborative approach to research, usability testing, and implementation support.…I’m a Product Designer with 10+ years of experience designing digital products for B2B SaaS and customer-facing experiences. I specialise in simplifying complex workflows, turning technical requirements into clear, intuitive product experiences, and pushing ideas through ambiguity from discovery to delivery. In my recent role at Phriendly Phishing, I led end-to-end UX/UI design for complex SaaS workflows, dashboards, and reporting experiences—partnering closely with Product and Engineering to define requirements, explore solutions, and deliver production-ready interfaces across web and mobile. I also bring a strong design-system mindset, accessibility awareness (WCAG 2.2 AA), and a collaborative approach to research, usability testing, and implementation support.

Alessandro Metaxas

Product Designer, UX Designer, Designer, +2

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I’m a Product Designer with 10+ years of experience designing digital products for B2B SaaS and customer-facing experiences. I specialise in simplifying complex workflows, turning technical requirements into clear, intuitive product experiences, and pushing ideas through ambiguity from discovery to delivery. In my recent role at Phriendly Phishing, I led end-to-end UX/UI design for complex SaaS workflows, dashboards, and reporting experiences—partnering closely with Product and Engineering to define requirements, explore solutions, and deliver production-ready interfaces across web and mobile. I also bring a strong design-system mindset, accessibility awareness (WCAG 2.2 AA), and a collaborative approach to research, usability testing, and implementation support.…I’m a Product Designer with 10+ years of experience designing digital products for B2B SaaS and customer-facing experiences. I specialise in simplifying complex workflows, turning technical requirements into clear, intuitive product experiences, and pushing ideas through ambiguity from discovery to delivery. In my recent role at Phriendly Phishing, I led end-to-end UX/UI design for complex SaaS workflows, dashboards, and reporting experiences—partnering closely with Product and Engineering to define requirements, explore solutions, and deliver production-ready interfaces across web and mobile. I also bring a strong design-system mindset, accessibility awareness (WCAG 2.2 AA), and a collaborative approach to research, usability testing, and implementation support.

Available to hire

I’m a Product Designer with 10+ years of experience designing digital products for B2B SaaS and customer-facing experiences. I specialise in simplifying complex workflows, turning technical requirements into clear, intuitive product experiences, and pushing ideas through ambiguity from discovery to delivery.

In my recent role at Phriendly Phishing, I led end-to-end UX/UI design for complex SaaS workflows, dashboards, and reporting experiences—partnering closely with Product and Engineering to define requirements, explore solutions, and deliver production-ready interfaces across web and mobile. I also bring a strong design-system mindset, accessibility awareness (WCAG 2.2 AA), and a collaborative approach to research, usability testing, and implementation support.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Work Experience

Product Designer at Phriendly Phishing

November 1, 2022 - July 31, 2026

Led end-to-end UX/UI design from discovery and user research through ideation, wireframing, prototyping, high-fidelity design, and developer collaboration to implementation. Presented concepts and interaction designs to stakeholders, aligning customer needs with business objectives. Conducted user research, usability testing, and analysed customer feedback to identify pain points and validate hypotheses. Applied typography, spacing, and visual hierarchy to create consistent, accessible interfaces aligned with the product design system, and collaborated with Product and Engineering to shape priorities and product direction for web and mobile experiences.

UX Designer at Playcapa

March 1, 2022 - November 30, 2022

Worked as the lead UX Designer in a cross-functional team to design intuitive, user-centred experiences across digital products. Led end-to-end UX/UI design including discovery, research, ideation, wireframing, prototyping, visual design, and collaboration through implementation. Created high-fidelity interfaces and interactive prototypes, building reusable Figma components using Auto Layout to improve consistency and support efficient developer handoff.

Product Designer at AOM Design

June 1, 2020 - January 31, 2023

Worked as a self-employed freelance Product Designer, collaborating with clients across industries to lead projects from consultation through delivery. Managed multiple projects simultaneously by balancing priorities, timelines, and scope. Translated brand identity into intuitive digital experiences and delivered polished interfaces aligned with business goals, while coordinating requirements and stakeholder feedback throughout the process.

Product Designer at ST Dupont

March 1, 2019 - May 31, 2019

Product Designer at L'Epée 1839

December 1, 2018 - February 28, 2019

Product Designer at Monash University

March 1, 2016 - November 30, 2018