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I am a Marketing and Communication Manager with more than five years of experience developing and managing integrated marketing strategies across digital and traditional channels. I have worked in both B2B and retail environments, coordinating brands, agencies, suppliers, international events, lead-generation activities, and communication campaigns.…

Jessica Sartori

Marketing Strategist, Marketer, Digital Marketer, +3

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I am a Marketing and Communication Manager with more than five years of experience developing and managing integrated marketing strategies across digital and traditional channels. I have worked in both B2B and retail environments, coordinating brands, agencies, suppliers, international events, lead-generation activities, and communication campaigns.…

Available to hire

I am a Marketing and Communication Manager with more than five years of experience developing and managing integrated marketing strategies across digital and traditional channels. I have worked in both B2B and retail environments, coordinating brands, agencies, suppliers, international events, lead-generation activities, and communication campaigns.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Italian

Fluent

English

Advanced

Spanish; Castilian

Beginner

Work Experience

Marketing Manager at Antico Forno della Romagna

January 1, 2025 - Present

Lead strategic and operational marketing activities for the Group, coordinating three retail and B2B brands. Develop positioning, communication, lead generation, and digital strategies focused on growth and commercial opportunities. Manage external agencies and suppliers, implement Zoho CRM and marketing automation processes, monitor KPIs, analyze performance, and support branding and integrated online and offline campaigns.

Marketing Office Coordinator at Eterno Ivica Srl

January 1, 2022 - January 1, 2025

Managed corporate online and offline communication globally and planned approximately 18 international trade fairs per year, including Cersaie and Salone del Mobile, as well as client events. Collaborated with teams in Germany and France and organized trade fairs in the USA and Australia. Managed social media channels, created B2B content, oversaw publications and marketing materials, and monitored KPIs and marketing performance.

Digital Marketing Specialist at Fabbrica del Valore Srl

January 1, 2021 - January 1, 2022

Developed digital marketing strategies focused on lead generation, managed social media channels, and created content for B2B and B2C audiences. Led lead generation and lead management activities and monitored KPIs and performance metrics.

Business Analyst – Category Management Intern at Pam Panorama Spa

January 1, 2020 - January 1, 2020

Performed market data extraction and analysis for category management, prepared reports and presentations for the team, and supported the development of category management strategies.

Sales Assistant at Giunti al Punto

January 1, 2018 - January 1, 2018

Supported retail sales activities and assisted customers in a bookstore environment.

Customer Service Junior at IKEA

January 1, 2017 - January 1, 2017

Provided customer service support and assisted customers with retail-related needs.