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I’m Yaniv Shmeltzer, a hands-on creative and content leader with 20+ years of experience building video formats, creator-driven content systems, and branded campaigns across YouTube and social. I combine strategy with direct execution—concepting, scripting, directing, editing, and creating creator briefs—so complex topics become clear, useful visual stories. Most recently, as Global Content Director at Selina, I led video, photography, and social content across 150+ locations worldwide and developed repeatable creator programs and content playbooks to scale internationally. I’ve also directed product and explainer work for technology and fintech teams (including ironSource and Amazon), and for the past few years I’ve been applying generative AI to accelerate concepting, versioning, and post-production while keeping creative quality and consistency front and center.…I’m Yaniv Shmeltzer, a hands-on creative and content leader with 20+ years of experience building video formats, creator-driven content systems, and branded campaigns across YouTube and social. I combine strategy with direct execution—concepting, scripting, directing, editing, and creating creator briefs—so complex topics become clear, useful visual stories. Most recently, as Global Content Director at Selina, I led video, photography, and social content across 150+ locations worldwide and developed repeatable creator programs and content playbooks to scale internationally. I’ve also directed product and explainer work for technology and fintech teams (including ironSource and Amazon), and for the past few years I’ve been applying generative AI to accelerate concepting, versioning, and post-production while keeping creative quality and consistency front and center.

Yani

Creative Director, Film Director, Video Editor, +2

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I’m Yaniv Shmeltzer, a hands-on creative and content leader with 20+ years of experience building video formats, creator-driven content systems, and branded campaigns across YouTube and social. I combine strategy with direct execution—concepting, scripting, directing, editing, and creating creator briefs—so complex topics become clear, useful visual stories. Most recently, as Global Content Director at Selina, I led video, photography, and social content across 150+ locations worldwide and developed repeatable creator programs and content playbooks to scale internationally. I’ve also directed product and explainer work for technology and fintech teams (including ironSource and Amazon), and for the past few years I’ve been applying generative AI to accelerate concepting, versioning, and post-production while keeping creative quality and consistency front and center.…I’m Yaniv Shmeltzer, a hands-on creative and content leader with 20+ years of experience building video formats, creator-driven content systems, and branded campaigns across YouTube and social. I combine strategy with direct execution—concepting, scripting, directing, editing, and creating creator briefs—so complex topics become clear, useful visual stories. Most recently, as Global Content Director at Selina, I led video, photography, and social content across 150+ locations worldwide and developed repeatable creator programs and content playbooks to scale internationally. I’ve also directed product and explainer work for technology and fintech teams (including ironSource and Amazon), and for the past few years I’ve been applying generative AI to accelerate concepting, versioning, and post-production while keeping creative quality and consistency front and center.

Available to hire

I’m Yaniv Shmeltzer, a hands-on creative and content leader with 20+ years of experience building video formats, creator-driven content systems, and branded campaigns across YouTube and social. I combine strategy with direct execution—concepting, scripting, directing, editing, and creating creator briefs—so complex topics become clear, useful visual stories.

Most recently, as Global Content Director at Selina, I led video, photography, and social content across 150+ locations worldwide and developed repeatable creator programs and content playbooks to scale internationally. I’ve also directed product and explainer work for technology and fintech teams (including ironSource and Amazon), and for the past few years I’ve been applying generative AI to accelerate concepting, versioning, and post-production while keeping creative quality and consistency front and center.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Beginner

Beginner

Language

Hebrew (modern)

Fluent

English

Advanced

Spanish; Castilian

Beginner

Work Experience

Global Content Director - Video, Photography & Social Content at Selina

January 1, 2018 - December 31, 2020

Led global content and creative operations across 150+ locations in dozens of countries. Directed and managed global Instagram and YouTube publishing, developed original ongoing formats to support audience growth and brand consistency, and created a 26-film YouTube documentary-driven series (“Now I Make”) that generated 8.1M+ organic views. Built a Film Residency Program end-to-end—applications and selection, destination matching, creator briefs, creative review, and delivery standards—resulting in 252 original branded films and 3.8M+ views. Developed creative playbooks, video standards, and scalable content systems for internal teams, local markets, social managers, and agencies, while actively managing filmmakers, photographers, editors, producers, designers, and partners across the network.

Lecturer at Interdisciplinary Center Herzliya - School of Communications

January 1, 2009 - January 1, 2013

Taught documentary and narrative filmmaking, cinematic language, new media, and screenwriting.

Co-Founder · Creative Director · Director · Editor at MonkeyDragon Productions

January 1, 2000 - Present

Lead strategy and hands-on production for branded video, technology explainers, social content, advertising, documentary work, and AI-enabled creative workflows for international clients. Take projects from brief through concept, script, production, editing, and final platform delivery. Create long-form and short-form content and adapt core narratives into multi-format campaign and social assets. Collaborate directly with clients, founders, product teams, and agencies to translate complex subjects into clear visual stories while leading multidisciplinary creative teams through directing and post-production.