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I’m Nero Yalaju, an art director and brand designer with 5+ years of experience concepting and executing creative for beauty, wellness, and lifestyle brands. I love bringing a strong cultural point of view and real craft to every brief—moving fluidly from big idea development through final production across social, digital, and campaign touchpoints.…

Nero Yalaju

Art Director, Brand Designer, Designer, +2

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I’m Nero Yalaju, an art director and brand designer with 5+ years of experience concepting and executing creative for beauty, wellness, and lifestyle brands. I love bringing a strong cultural point of view and real craft to every brief—moving fluidly from big idea development through final production across social, digital, and campaign touchpoints.…

Available to hire

I’m Nero Yalaju, an art director and brand designer with 5+ years of experience concepting and executing creative for beauty, wellness, and lifestyle brands. I love bringing a strong cultural point of view and real craft to every brief—moving fluidly from big idea development through final production across social, digital, and campaign touchpoints.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Senior Designer, Retention at Sharma Brands

February 1, 2024 - November 1, 2025

Concepted and executed campaign and social creative for beauty and wellness brands including LolaVie, HigherDose, and Juice Beauty. Contributed to 20–40% conversion increases and millions in seasonal revenue by collaborating with copy, retention, and strategy teams. Developed culturally informed creative across social, digital, and campaign touchpoints, translating cultural insights into compelling visual direction.

Product Designer at CBC Gem (Canadian Broadcasting Corporation)

January 1, 2023 - January 1, 2024

Designed digital experiences for CBC Gem, Canada’s national streaming platform, across web and mobile touchpoints. Developed UI design systems to ensure brand consistency and scalability across a complex content ecosystem. Collaborated with cross-functional teams including engineering, content, and analytics to ship cohesive digital experiences.

UX/UI Designer at SplitBase

April 1, 2021 - January 1, 2023

Designed high-converting landing pages and digital experiences for global DTC brands, achieving a 67% increase in conversion and 5–8% AOV lift. Built UX systems and visual frameworks grounded in performance data, user behavior, and A/B testing insights. Oversaw freelance designers by providing creative direction and feedback to maintain quality and consistency.

Founding Designer at BeBlended

April 1, 2021 - January 1, 2024

Built and launched a dual-sided marketplace platform for textured hair, connecting 900+ users and 120+ stylists. Established brand identity and a UX system that unified product and brand experience, improving completion rates from 56% to 82.6%. Partnered directly with founders and developers to unify product and brand experiences across web and mobile UX/UI.

Art Director & Brand Designer (Self-Employed) at Self-Employed

May 1, 2020 - Present

Concepted and art directed integrated campaign creative for lifestyle and consumer brands, owning the creative vision from brief through execution. Designed social content, campaign assets, and brand systems with a focus on visual storytelling and cultural relevance. Founded Setlist, an intimate live events series exploring the intersection of music, art, and atmosphere, collaborating closely with founders to align creative direction with brand vision and campaign goals.