Technical Tracking Consultant at Freelance/Project-Based

Designs and implements privacy-aware tracking and analytics systems for custom websites and business workflows. Work includes server-side Google Tag Manager pipelines, GA4 and e-commerce tracking, Meta Conversions API, Google Ads Enhanced Conversions, webhook automation, lead capture, Google Apps Script workflows, BigQuery warehousing, SQL reporting, and Looker Studio dashboards. Built a server-side tracking pipeline and custom Google Apps Script solution for Himalayan Monk, improving lead capture from approximately 70% to near-complete coverage and eliminating approximately $360 per year in software subscriptions. Improved event data reliability for Old Mate Cafe through browser-to-backend encoding and decoding workflows.