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I’m a results-driven marketing and communications specialist with 10 million USD spent in ad campaigns, 5+ years of experience spanning performance marketing, brand strategy, and growth-focused e-commerce. I manage and optimize paid media across Google, Meta, and TikTok, building high-converting funnel architectures and data-backed creative direction to improve ROI, conversion rates, and customer lifetime value. Across my roles, I’ve led cross-functional teams of 5–10 people and partnered with creative and growth stakeholders to launch and scale campaigns in competitive markets. From performance reporting with GA4 and server-side tracking to retention marketing, email automation, and Shopify optimizations, I focus on measurable outcomes while maintaining cohesive brand positioning—especially in premium, luxury, and direct-response contexts.…I’m a results-driven marketing and communications specialist with 10 million USD spent in ad campaigns, 5+ years of experience spanning performance marketing, brand strategy, and growth-focused e-commerce. I manage and optimize paid media across Google, Meta, and TikTok, building high-converting funnel architectures and data-backed creative direction to improve ROI, conversion rates, and customer lifetime value. Across my roles, I’ve led cross-functional teams of 5–10 people and partnered with creative and growth stakeholders to launch and scale campaigns in competitive markets. From performance reporting with GA4 and server-side tracking to retention marketing, email automation, and Shopify optimizations, I focus on measurable outcomes while maintaining cohesive brand positioning—especially in premium, luxury, and direct-response contexts.

Hugo Mincarelli

Performance Marketer, Digital Marketer, Marketing Analyst, +2

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I’m a results-driven marketing and communications specialist with 10 million USD spent in ad campaigns, 5+ years of experience spanning performance marketing, brand strategy, and growth-focused e-commerce. I manage and optimize paid media across Google, Meta, and TikTok, building high-converting funnel architectures and data-backed creative direction to improve ROI, conversion rates, and customer lifetime value. Across my roles, I’ve led cross-functional teams of 5–10 people and partnered with creative and growth stakeholders to launch and scale campaigns in competitive markets. From performance reporting with GA4 and server-side tracking to retention marketing, email automation, and Shopify optimizations, I focus on measurable outcomes while maintaining cohesive brand positioning—especially in premium, luxury, and direct-response contexts.…I’m a results-driven marketing and communications specialist with 10 million USD spent in ad campaigns, 5+ years of experience spanning performance marketing, brand strategy, and growth-focused e-commerce. I manage and optimize paid media across Google, Meta, and TikTok, building high-converting funnel architectures and data-backed creative direction to improve ROI, conversion rates, and customer lifetime value. Across my roles, I’ve led cross-functional teams of 5–10 people and partnered with creative and growth stakeholders to launch and scale campaigns in competitive markets. From performance reporting with GA4 and server-side tracking to retention marketing, email automation, and Shopify optimizations, I focus on measurable outcomes while maintaining cohesive brand positioning—especially in premium, luxury, and direct-response contexts.

Available to hire

I’m a results-driven marketing and communications specialist with 10 million USD spent in ad campaigns, 5+ years of experience spanning performance marketing, brand strategy, and growth-focused e-commerce. I manage and optimize paid media across Google, Meta, and TikTok, building high-converting funnel architectures and data-backed creative direction to improve ROI, conversion rates, and customer lifetime value.

Across my roles, I’ve led cross-functional teams of 5–10 people and partnered with creative and growth stakeholders to launch and scale campaigns in competitive markets. From performance reporting with GA4 and server-side tracking to retention marketing, email automation, and Shopify optimizations, I focus on measurable outcomes while maintaining cohesive brand positioning—especially in premium, luxury, and direct-response contexts.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Japanese

Intermediate

Danish

Fluent

French

Fluent

Work Experience

Digital Marketing Specialist at Nicolai Bergmann Flowers & Design

January 1, 2025 - January 1, 2026

Optimized luxury digital campaigns to drive consistent e-commerce revenue growth and ROI. Curated high-end social content to strengthen brand prestige and community engagement. Used consumer and performance data to refine SEO and UX, increasing website traffic and conversion rates. Managed influencer partnerships and digital launches to expand reach in premium markets. Implemented data-driven email marketing strategies to improve customer retention and lifetime value.

Performance Marketing Manager at Perfeos / Azasu

January 1, 2024 - Present

Optimized high-converting paid social campaigns to drive consistent e-commerce revenue growth and ROI. Curated data-backed ad creatives to strengthen brand positioning and direct-response engagement. Analyzed performance metrics to refine targeting and bidding, improving website traffic and conversion rates. Managed scaling strategies and digital launches to expand brand reach in competitive markets, and executed funnel optimization to maximize customer acquisition and lifetime value.

Business Developer at Blinki

January 1, 2023 - January 1, 2024

Identified and secured new business opportunities contributing to revenue growth. Developed and maintained strong client relationships to improve retention and satisfaction. Conducted market research to identify trends and position the company effectively. Negotiated and closed deals while optimizing partnership terms for long-term success. Collaborated with marketing and product teams to align sales strategies with business goals.

Head of Communication at AUSTRAL Homme

January 1, 2022 - January 1, 2023

Defined and led brand communication strategy across digital and offline channels. Oversaw content creation and messaging to strengthen brand identity and audience engagement. Coordinated with external partners and media contacts to expand brand visibility. Managed internal communication initiatives to align teams around brand and marketing objectives.