Matthew Brown

Developed high-performance, AI-enhanced developer portals and documentation sites with Next.js 14 (App Router) and TypeScript, converting Figma designs into responsive, accessible conversion funnels for API sign-ups. Owned SEO and Core Web Vitals through SSR/SSG strategies, code-splitting, image optimization, and edge middleware, consistently exceeding performance benchmarks. Built secure lead-capture data integrations with Salesforce using REST APIs and webhooks for reliable capture, enrichment, and routing. Led CRO by instrumenting A/B tests with Optimizely, using Hotjar insights, and implementing server-side Google Tag Manager tracking to improve form completions and trial sign-up flows. Implemented a headless CMS (Sanity.io) for blog/resource center content while maintaining frontend performance budgets and type-safe content models. Mentored junior engineers on Next.js/Vercel best practices, WCAG 2.1 AA accessibility, and overall code quality.

Contributed to internal and external developer-facing tools and platforms by building responsive, accessible React UIs from UX and Figma designs. Improved high-traffic web properties using performance techniques (lazy loading, code splitting, CDN utilization) and followed A/B testing protocols to measure impact on engagement and conversion. Engineered backend services in Go and Python for frontend features including API endpoints for data fetching and authentication, and integrated with internal analytics/logging systems. Worked in a large-scale monorepo with CI/CD and supported incremental, zero-downtime deployments. Partnered with marketing and analytics teams on event tracking schemas and dashboards to visualize user behavior and platform performance metrics.

Built features for enterprise cloud-based EHR and practice management software used by behavioral health and human services organizations, developing deep knowledge of HIPAA-regulated telehealth workflows. Developed frontend applications using AngularJS and later React, including dashboards, patient scheduling modules, and clinical documentation interfaces focused on usability and efficiency. Implemented secure integrations with third-party payment processors and lab services, handling PHI using encryption and audit logging to meet compliance requirements. Collaborated on redesigns for onboarding and billing flows to reduce complexity and improve task completion rates, validated with user feedback and usage analytics. Wrote unit/integration tests, participated in code reviews, and delivered stable improvements via agile practices in mission-critical healthcare systems.