Alina Sheikh

Led end-to-end design lifecycle for corporate uniform programs, from client consultation through production sign-off, reducing turnaround time by 30%. Delivered custom collections for 70+ clients across hospitality, fashion, and industrial sectors (including CIBC, JW Marriott, Ephemera). Produced 150+ tech packs across woven, knits, suiting, and outerwear with detailed BOMs and graded specs to minimize production errors. Presented and sold original design concepts in Canada, the US, and Europe, supporting fast first-presentation approvals and compressing approval cycles by 40–50%. Managed sampling from development through bulk approval by coordinating fabric swatches, blank garments, and custom samples while validating fit and construction against tech pack specs. Directed fabric sourcing and color development across international suppliers, reducing material revisions by 20%.

Led full design lifecycle for corporate uniform programs from client consultation through production sign-off, reducing turnaround by 30%. Delivered custom collections for 70+ clients across hospitality, fashion, and industrial sectors (including CIBC, JW Marriott, and Ephemera). Produced 150+ tech packs across woven, knits, suiting, and outerwear with detailed BOMs and graded specs to minimize production errors and eliminate post-production corrections. Presented and sold original design concepts across Canada, the US, and Europe, achieving first-presentation approvals and compressing 6-month approval cycles by 40–50%. Managed sampling from development through bulk approval, coordinating fabric swatches, blanks, and custom samples while validating fit and construction against tech pack specifications. Directed fabric sourcing and color development with international suppliers, reducing material revisions by 20%.

Created targeted digital designs and social media strategies using Adobe Photoshop, InDesign, and Illustrator, resulting in a 20% increase in walk-in clients and stronger brand visibility. Worked across 30+ companies handling social media management for LinkedIn, Instagram, and Facebook, producing visuals, infographics, and posts. Collaborated with sales, design, and product teams to align marketing strategy and program execution across channels. Developed visual content and social media graphics achieving a 33% increase in client engagement while supporting retention through responsive design problem-solving. Designed brand asset libraries including logo systems, style guides, packaging design, and promotional merchandise to strengthen cohesive brand identity. Executed brand pop-up booth designs and promotional displays that increased local brand awareness by 23%.