Wasif Sheikh
I’m a Packaging & Brand Identity Designer specializing in product packaging, labels, brand systems, and print-ready artwork for CPG, food, skincare, cosmetics, supplements, beverages, and wellness brands.
About
I’m a Packaging & Brand Identity Designer specializing in product packaging, labels, brand systems, and print-ready artwork for CPG, food, skincare, cosmetics, supplements, beverages, and wellness brands. I translate ideas into polished, production-ready designs—handling dielines, CMYK/Pantone setup, bleed and safe zones, compliance panels, barcodes, and print finishes—so everything looks professional and reads clearly on shelf and online.
I also build cohesive brand identity foundations that stay consistent across packaging, e-commerce, and marketing visuals. From concept to manufacturer-ready files, photorealistic mockups, and SKU range rollouts, I focus on clarity, credibility, and performance for retail and digital channels. With 100+ delivered designs through Upwork and leadership experience with international clients, I enjoy turning product launches and line extensions into strong, competitive brands that are ready for market.
- 5 years' experience
- Joined September 2026
Industry experience
- Consumer Goods
- Retail
- Manufacturing
- Media & Entertainment
- Healthcare
- Professional Services
Work experience· 4 roles
Led packaging and brand identity projects for international clients, developing premium concepts and retail-ready systems across multiple product categories. Managed creative direction from early concept through final execution, aligning visual decisions with brand goals, production requirements, and stakeholder expectations while maintaining a polished and consistent design standard.
Designed packaging and brand identity solutions for CPG brands across skincare, cosmetics, and wellness, completing 100+ projects. Created print-ready dielines, scalable identity systems, and e-commerce creatives, translating client requirements into visually refined packaging that was ready for production and digital use, with strong emphasis on clarity and consistency across variants.
Managed social media and creative design for Meraj Limited, producing monthly content for Instagram, Facebook, and LinkedIn while maintaining a consistent corporate visual identity. Created static posts, event banners, campaign assets, and print collateral, translating business updates into clear and professional marketing materials.
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