Barbara Cadena Flandez
I’m Barbara Cadena Flanez, a marketing and advertising professional focused on building effective digital campaigns.
About
I’m Barbara Cadena Flanez, a marketing and advertising professional focused on building effective digital campaigns. With a bachelor’s degree in Advertising, a Master’s in Marketing, and hands-on experience managing social media, content strategy, and performance analysis, I enjoy turning ideas into clear, measurable results across channels like Meta, TikTok, and LinkedIn.
I bring creativity, proactivity, empathy, and a strong teamwork mindset to every project. I’ve developed communication campaigns, managed online communities with customer care, and optimized content using SEO/SEM and data-driven KPI reporting—always aligning brand goals with audience needs to maximize reach, engagement, and impact.
- 3 years' experience
- Joined September 2026
Skills· 13
Languages
- Spanish; CastilianFluent
- EnglishAdvanced
- PortugueseIntermediate
Industry experience
- Media & Entertainment
- Travel & Hospitality
- Real Estate & Construction
- Professional Services
Work experience
Developed, planned, and executed social media strategies and communication campaigns. Coordinated content creation with clients to ensure alignment with brand guidelines and business objectives. Managed social media communities and provided customer care across Instagram, X (Twitter), and YouTube. Performed market, competitor, and trend analysis to identify opportunities and optimize content strategy. Wrote, adapted, and optimized digital content to increase reach, engagement, and audience interaction.
Planned and coordinated social media content strategies aligned with brand objectives. Managed, optimized, and monitored SEO strategies and SEM campaigns. Created and edited digital content for social media platforms and the company website. Managed online communities across Instagram, Facebook, and LinkedIn to drive engagement. Monitored brand performance through data analysis and KPI reporting to support strategic decision-making.
Designed, executed, and monitored email marketing campaigns targeting clients and prospects. Maintained customer data in the CRM system and prepared monthly KPI reports. Coordinated, reviewed, and managed digital and print marketing materials. Managed and published property listings on real estate portals, ensuring accurate and up-to-date information.
Education
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