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I’m Barbara Cadena Flanez, a marketing and advertising professional focused on building effective digital campaigns. With a bachelor’s degree in Advertising, a Master’s in Marketing, and hands-on experience managing social media, content strategy, and performance analysis, I enjoy turning ideas into clear, measurable results across channels like Meta, TikTok, and LinkedIn. I bring creativity, proactivity, empathy, and a strong teamwork mindset to every project. I’ve developed communication campaigns, managed online communities with customer care, and optimized content using SEO/SEM and data-driven KPI reporting—always aligning brand goals with audience needs to maximize reach, engagement, and impact.…I’m Barbara Cadena Flanez, a marketing and advertising professional focused on building effective digital campaigns. With a bachelor’s degree in Advertising, a Master’s in Marketing, and hands-on experience managing social media, content strategy, and performance analysis, I enjoy turning ideas into clear, measurable results across channels like Meta, TikTok, and LinkedIn. I bring creativity, proactivity, empathy, and a strong teamwork mindset to every project. I’ve developed communication campaigns, managed online communities with customer care, and optimized content using SEO/SEM and data-driven KPI reporting—always aligning brand goals with audience needs to maximize reach, engagement, and impact.

Barbara Cadena Flandez

Social Media Manager, Digital Marketer, Marketing Analyst, +2

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I’m Barbara Cadena Flanez, a marketing and advertising professional focused on building effective digital campaigns. With a bachelor’s degree in Advertising, a Master’s in Marketing, and hands-on experience managing social media, content strategy, and performance analysis, I enjoy turning ideas into clear, measurable results across channels like Meta, TikTok, and LinkedIn. I bring creativity, proactivity, empathy, and a strong teamwork mindset to every project. I’ve developed communication campaigns, managed online communities with customer care, and optimized content using SEO/SEM and data-driven KPI reporting—always aligning brand goals with audience needs to maximize reach, engagement, and impact.…I’m Barbara Cadena Flanez, a marketing and advertising professional focused on building effective digital campaigns. With a bachelor’s degree in Advertising, a Master’s in Marketing, and hands-on experience managing social media, content strategy, and performance analysis, I enjoy turning ideas into clear, measurable results across channels like Meta, TikTok, and LinkedIn. I bring creativity, proactivity, empathy, and a strong teamwork mindset to every project. I’ve developed communication campaigns, managed online communities with customer care, and optimized content using SEO/SEM and data-driven KPI reporting—always aligning brand goals with audience needs to maximize reach, engagement, and impact.

Available to hire

I’m Barbara Cadena Flanez, a marketing and advertising professional focused on building effective digital campaigns. With a bachelor’s degree in Advertising, a Master’s in Marketing, and hands-on experience managing social media, content strategy, and performance analysis, I enjoy turning ideas into clear, measurable results across channels like Meta, TikTok, and LinkedIn.

I bring creativity, proactivity, empathy, and a strong teamwork mindset to every project. I’ve developed communication campaigns, managed online communities with customer care, and optimized content using SEO/SEM and data-driven KPI reporting—always aligning brand goals with audience needs to maximize reach, engagement, and impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Advanced

Portuguese

Intermediate

Work Experience

Social Media Manager at CreactiveHub Agency

February 1, 2024 - August 31, 2025

Developed, planned, and executed social media strategies and communication campaigns. Coordinated content creation with clients to ensure alignment with brand guidelines and business objectives. Managed social media communities and provided customer care across Instagram, X (Twitter), and YouTube. Performed market, competitor, and trend analysis to identify opportunities and optimize content strategy. Wrote, adapted, and optimized digital content to increase reach, engagement, and audience interaction.

Marketing Coordinator at Turismo Net Global

January 1, 2023 - February 29, 2024

Planned and coordinated social media content strategies aligned with brand objectives. Managed, optimized, and monitored SEO strategies and SEM campaigns. Created and edited digital content for social media platforms and the company website. Managed online communities across Instagram, Facebook, and LinkedIn to drive engagement. Monitored brand performance through data analysis and KPI reporting to support strategic decision-making.

Marketing Assistant at SSilva Real Estate

January 1, 2022 - November 30, 2022

Designed, executed, and monitored email marketing campaigns targeting clients and prospects. Maintained customer data in the CRM system and prepared monthly KPI reports. Coordinated, reviewed, and managed digital and print marketing materials. Managed and published property listings on real estate portals, ensuring accurate and up-to-date information.