Apurva Rana

Manage and optimize paid advertising campaigns across Google Ads, Meta Ads, and LinkedIn Ads by refining audience targeting, testing ad creatives, optimizing bidding strategies, and reallocating budgets toward high-performing campaigns. Execute and optimize email marketing campaigns using Mailchimp with audience segmentation, A/B testing, and performance analytics to improve open rates and overall effectiveness. Improve the WordPress website using on-page SEO updates including keyword optimization, metadata updates, and content restructuring. Manage social media strategy across Instagram, LinkedIn, and Facebook through content calendars, scheduling, engagement monitoring, and performance analysis to increase engagement.

Created and published social media content including Instagram Reels and TikTok videos, along with branded graphics designed in Canva and Adobe. Grew engagement and follower growth across Meta (Facebook & Instagram), TikTok, LinkedIn, and X. Managed multiple influencer collaborations end-to-end (outreach, content review, creator performance tracking), and increased organic reach while maintaining brand consistency. Built and managed a monthly content calendar for UGC-style posts and short-form video, running structured A/B tests on format, caption length, and posting times using Sprout Social, Hootsuite, and Meta Insights.

Managed social media strategy across Facebook, Instagram, Pinterest, and YouTube using branded graphics created in Canva and Adobe. Drove improved digital engagement and strengthened brand presence. Managed multi-channel paid advertising campaigns across Google Ads, Meta Ads, and LinkedIn Ads while supporting on-page and off-page SEO and executing email campaigns via Klaviyo to improve qualified lead flow and increase organic website traffic. Led a team of 3 to plan and execute a winter health awareness campaign, coordinating content, paid ads, and email outreach across target audiences and improving delivery speed using Asana for deadline tracking.