Rachael Hughes

Worked within an in-house creative team for a fast-paced female activewear brand. Led graphic direction for major campaigns and product launches, developing the overarching campaign look and feel (including the 2025 Black Friday campaign). Produced multi-channel creative across social, paid, email, e-commerce, print, and physical touchpoints, and delivered updates for CRM templates for the OnerYou loyalty programme. Defined campaign identities and visual systems (typography, colour, graphic treatments, and layouts) and collaborated with marketing, copy, social, and web development teams to ensure accurate creative implementation. Also designed campaign and apparel graphics across collections, supporting packaging, event collateral, and promotional materials.

Worked within the in-house creative team for a female activewear brand, delivering high-quality creative across major campaigns, product launches and key brand moments. Developed creative concepts and visual direction for seasonal collections and brand campaigns, designing multi-channel assets across social, paid, email, web, print and physical touchpoints. Created launch visual identities including typography, colour palettes and campaign layouts, and produced physical brand assets such as product graphics, packaging, event collateral and promotional materials. Collaborated with marketing, copy, social and wider creative teams from concept through to final delivery.

Delivered brand identity and graphic design services for 40+ female-founded brands and entrepreneurs. Produced visual identities from concept through to final delivery, creating logos, typography, colour palettes and supporting systems. Designed websites, packaging and branded collateral, translating identities across digital and physical touchpoints. Managed multiple client projects independently, including client communication, presentations, feedback, timeline management and final artwork.