Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I’m a B2B copywriter with 5 years of experience turning complex ideas into clear, human, and engaging content. I build tone of voice and messaging systems, then translate them into high-performing web copy, email campaigns, social content, and video scripts—always aligned to measurable goals like brand awareness and lead generation. I’ve developed product launch messaging across multiple Latin American markets and adapted it for local audiences while keeping the brand consistent. Day to day, I research with tools like Claude, Gemini, and Perplexity, use SEO/GEO frameworks with keyword and query research, and support growth with buyer personas, customer success stories, and lifecycle content—plus hands-on CRM execution in HubSpot and other marketing platforms.…I’m a B2B copywriter with 5 years of experience turning complex ideas into clear, human, and engaging content. I build tone of voice and messaging systems, then translate them into high-performing web copy, email campaigns, social content, and video scripts—always aligned to measurable goals like brand awareness and lead generation. I’ve developed product launch messaging across multiple Latin American markets and adapted it for local audiences while keeping the brand consistent. Day to day, I research with tools like Claude, Gemini, and Perplexity, use SEO/GEO frameworks with keyword and query research, and support growth with buyer personas, customer success stories, and lifecycle content—plus hands-on CRM execution in HubSpot and other marketing platforms.

Ana Collado

Copywriter, Content Strategist, Marketing Strategist, +3





I’m a B2B copywriter with 5 years of experience turning complex ideas into clear, human, and engaging content. I build tone of voice and messaging systems, then translate them into high-performing web copy, email campaigns, social content, and video scripts—always aligned to measurable goals like brand awareness and lead generation. I’ve developed product launch messaging across multiple Latin American markets and adapted it for local audiences while keeping the brand consistent. Day to day, I research with tools like Claude, Gemini, and Perplexity, use SEO/GEO frameworks with keyword and query research, and support growth with buyer personas, customer success stories, and lifecycle content—plus hands-on CRM execution in HubSpot and other marketing platforms.…I’m a B2B copywriter with 5 years of experience turning complex ideas into clear, human, and engaging content. I build tone of voice and messaging systems, then translate them into high-performing web copy, email campaigns, social content, and video scripts—always aligned to measurable goals like brand awareness and lead generation. I’ve developed product launch messaging across multiple Latin American markets and adapted it for local audiences while keeping the brand consistent. Day to day, I research with tools like Claude, Gemini, and Perplexity, use SEO/GEO frameworks with keyword and query research, and support growth with buyer personas, customer success stories, and lifecycle content—plus hands-on CRM execution in HubSpot and other marketing platforms.

Available to hire

I’m a B2B copywriter with 5 years of experience turning complex ideas into clear, human, and engaging content. I build tone of voice and messaging systems, then translate them into high-performing web copy, email campaigns, social content, and video scripts—always aligned to measurable goals like brand awareness and lead generation.

I’ve developed product launch messaging across multiple Latin American markets and adapted it for local audiences while keeping the brand consistent. Day to day, I research with tools like Claude, Gemini, and Perplexity, use SEO/GEO frameworks with keyword and query research, and support growth with buyer personas, customer success stories, and lifecycle content—plus hands-on CRM execution in HubSpot and other marketing platforms.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Advanced

German

Intermediate

Swedish

Beginner

Work Experience

Copywriter Specialist ➡ Content Specialist at Ambit (B2B SaaS for retail & restaurants)

September 1, 2023 - July 31, 2026

Defined Ambit LA’s new brand voice during its rebranding process, then applied the messaging across Mexico, Argentina, Uruguay, and Paraguay. Owned multichannel content strategy across four markets aligned with brand awareness and lead generation goals. Wrote landing pages, email campaigns, ads, and social content adapted per regional market. Conducted keyword and query research using SEMrush and AnswerThePublic, producing SEO and GEO-optimized content designed to appear in both classic and AI-generated results. Built interview-based buyer personas to guide messaging and improved organic visibility with on-page SEO. Produced customer success stories and UGC scripts for social, sales support, and lifecycle campaigns. Launched an “Employees as Influencers” initiative, increasing social engagement by 7% with no paid spend.

Copywriter Specialist ➡ Content Specialist at Ambit

September 1, 2023 - July 31, 2026

Defined Ambit LA’s new brand voice during a rebranding process, then applied it across Mexico, Argentina, Uruguay, and Paraguay. Owned multichannel content strategy aligned with brand awareness and lead generation goals. Built the key messaging for the launch of Ambit One for the Latin American market. Wrote landing pages, email campaigns, ads, and social content adapted per regional market. Ran keyword and query research (SEMrush and AnswerThePublic) and produced SEO/GEO-optimized content designed to appear in classic and AI-generated results. Created interview-based buyer personas to guide messaging and applied on-page SEO to improve organic visibility. Produced customer success stories and UGC scripts used in social, sales support, and lifecycle campaigns. Launched “Employees as Influencers,” increasing social engagement by 7% with no paid spend.

Creative Writer at Latamclick (marketing agency)

June 1, 2023 - September 30, 2023

Produced B2C social content for international and national brands while matching each brand’s tone. Worked with accounts including Samsung and Tienda Naranja, supporting content creation for digital channels on a project basis.

Creative Writer at Latamclick

June 1, 2023 - September 30, 2023

Produced B2C social content for international and national brands while matching each brand’s tone. Worked on content for companies including Samsung and Tienda Naranja (an online retail store).

Copywriter at Popapp (B2B SaaS for restaurants)

July 1, 2021 - June 30, 2023

Built a voice & tone brand book from scratch to ensure consistency across internal and external communication. Created segmented email workflows and automations end-to-end, from HubSpot mockups to send. Produced full-funnel web copy including landing pages, forms, pricing pages, and thank you pages. Wrote video scripts for product tutorials and collaborated with UX/UI teams on microcopy and chatbot design.

Copywriter at Popapp

July 1, 2021 - June 30, 2023

Built a voice and tone brand book from scratch to ensure internal and external consistency. Designed segmented email workflows and automations end-to-end in HubSpot, from mockups to sent campaigns. Wrote full-funnel web copy including landing pages, forms, pricing pages, and thank you pages. Created video scripts for product tutorials and collaborated with UX/UI teams on microcopy and chatbot design.