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MUHANAD HACHEM

Available to hire

I’m Muhanad Hachem, a creative designer specializing in branding and graphic design, with deep experience crafting experiential and spatial brand environments.

About

I’m Muhanad Hachem, a creative designer specializing in branding and graphic design, with deep experience crafting experiential and spatial brand environments. With more than 20 years across multinational agencies and production settings, I focus on turning strategy into visual storytelling—leading concept development, creative direction, and design execution for live activations, events, and narrative spaces.

I work end-to-end, from client briefing and pitch strategy to 2D/3D concepting and seamless on-site delivery. I also leverage emerging tools like generative AI for rapid mood-boarding and visualization, and I enjoy mentoring design teams to deliver high-impact outcomes with strong brand consistency.

  • 21 years' experience
  • Joined September 2026

Industry experience

  • Media & Entertainment
  • Education
  • Professional Services

Work experience· 5 roles

Design Director / Creative Consultant · Point 5 CreativeJan 2018 – Present · 8 yrs 11 mos

Led design strategy for immersive brand experiences, including experiential spaces, activations, and live events. Provided creative vision and consultancy from concept through delivery, supporting new business and major pitch wins. Collaborated with production and technical teams to protect design integrity and ensure smooth on-site execution. Used generative AI workflows (Midjourney and prompt-based concepting) for faster visualization and pitch deck development. Mentored a team of 2D/3D designers and delivered 2D/3D concepts for large-scale branding and experiential projects. Designed university-wide branding materials and supported comprehensive media strategies for exhibitions.

Action Impact / Design Director · Action ImpactJan 2014 – Jan 2018 · 4 yrs 1 mo

Delivered senior-level creative direction and experiential design work for brand activations and event environments, supporting strategy, pitch concepts, and visual storytelling. Led creative development and coordinated with production stakeholders to maintain quality and consistent execution across deliverables.

Action Impact / Senior Creative Designer · Action ImpactJan 2009 – Jan 2014 · 5 yrs 1 mo

Contributed to experiential and environmental design for brand activations and events. Developed creative concepts and visual storytelling elements for pitches and client deliverables, and supported production-focused design execution in fast-paced, multidisciplinary settings.

Senior Designer · GS-FITCHJan 2007 – Jan 2009 · 2 yrs 1 mo
Head, Graphic Design & Media Department · University of DubaiJan 2005 – Jan 2007 · 2 yrs 1 mo

Education

B.Sc. in Fine Arts · Damascus University1999

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