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I’m Muhanad Hachem, a creative designer specializing in branding and graphic design, with deep experience crafting experiential and spatial brand environments. With more than 20 years across multinational agencies and production settings, I focus on turning strategy into visual storytelling—leading concept development, creative direction, and design execution for live activations, events, and narrative spaces. I work end-to-end, from client briefing and pitch strategy to 2D/3D concepting and seamless on-site delivery. I also leverage emerging tools like generative AI for rapid mood-boarding and visualization, and I enjoy mentoring design teams to deliver high-impact outcomes with strong brand consistency.…I’m Muhanad Hachem, a creative designer specializing in branding and graphic design, with deep experience crafting experiential and spatial brand environments. With more than 20 years across multinational agencies and production settings, I focus on turning strategy into visual storytelling—leading concept development, creative direction, and design execution for live activations, events, and narrative spaces. I work end-to-end, from client briefing and pitch strategy to 2D/3D concepting and seamless on-site delivery. I also leverage emerging tools like generative AI for rapid mood-boarding and visualization, and I enjoy mentoring design teams to deliver high-impact outcomes with strong brand consistency.

MUHANAD HACHEM

Creative Director, Graphic Designer, Brand Designer, +2

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I’m Muhanad Hachem, a creative designer specializing in branding and graphic design, with deep experience crafting experiential and spatial brand environments. With more than 20 years across multinational agencies and production settings, I focus on turning strategy into visual storytelling—leading concept development, creative direction, and design execution for live activations, events, and narrative spaces. I work end-to-end, from client briefing and pitch strategy to 2D/3D concepting and seamless on-site delivery. I also leverage emerging tools like generative AI for rapid mood-boarding and visualization, and I enjoy mentoring design teams to deliver high-impact outcomes with strong brand consistency.…I’m Muhanad Hachem, a creative designer specializing in branding and graphic design, with deep experience crafting experiential and spatial brand environments. With more than 20 years across multinational agencies and production settings, I focus on turning strategy into visual storytelling—leading concept development, creative direction, and design execution for live activations, events, and narrative spaces. I work end-to-end, from client briefing and pitch strategy to 2D/3D concepting and seamless on-site delivery. I also leverage emerging tools like generative AI for rapid mood-boarding and visualization, and I enjoy mentoring design teams to deliver high-impact outcomes with strong brand consistency.

Available to hire

I’m Muhanad Hachem, a creative designer specializing in branding and graphic design, with deep experience crafting experiential and spatial brand environments. With more than 20 years across multinational agencies and production settings, I focus on turning strategy into visual storytelling—leading concept development, creative direction, and design execution for live activations, events, and narrative spaces.

I work end-to-end, from client briefing and pitch strategy to 2D/3D concepting and seamless on-site delivery. I also leverage emerging tools like generative AI for rapid mood-boarding and visualization, and I enjoy mentoring design teams to deliver high-impact outcomes with strong brand consistency.

Skills

Experience Level

Expert

Expert

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Expert

Expert

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Expert

Expert

Work Experience

Design Director / Creative Consultant at Point 5 Creative

January 1, 2018 - Present

Led design strategy for immersive brand experiences, including experiential spaces, activations, and live events. Provided creative vision and consultancy from concept through delivery, supporting new business and major pitch wins. Collaborated with production and technical teams to protect design integrity and ensure smooth on-site execution. Used generative AI workflows (Midjourney and prompt-based concepting) for faster visualization and pitch deck development. Mentored a team of 2D/3D designers and delivered 2D/3D concepts for large-scale branding and experiential projects. Designed university-wide branding materials and supported comprehensive media strategies for exhibitions.

Action Impact / Design Director at Action Impact

January 1, 2014 - January 1, 2018

Delivered senior-level creative direction and experiential design work for brand activations and event environments, supporting strategy, pitch concepts, and visual storytelling. Led creative development and coordinated with production stakeholders to maintain quality and consistent execution across deliverables.

Action Impact / Senior Creative Designer at Action Impact

January 1, 2009 - January 1, 2014

Contributed to experiential and environmental design for brand activations and events. Developed creative concepts and visual storytelling elements for pitches and client deliverables, and supported production-focused design execution in fast-paced, multidisciplinary settings.

Senior Designer at GS-FITCH

January 1, 2007 - January 1, 2009

Worked on design and graphic production as a senior designer, supporting brand and visual output across projects. Contributed to concept-to-delivery efforts, aligning design with client needs and maintaining production-ready quality.

Head, Graphic Design & Media Department at University of Dubai

January 1, 2005 - January 1, 2007

Led the graphic design and media department and managed the design direction for university branding and media needs. Oversaw design output and supported exhibitions and institutional communication through consistent, comprehensive visual systems.