U

user1808895

Available to hire

I’m a digital and paid media marketing professional based in Chicago, focused on helping B2B SaaS brands grow through performance-driven strategy and continuous optimization.

About

I’m a digital and paid media marketing professional based in Chicago, focused on helping B2B SaaS brands grow through performance-driven strategy and continuous optimization. I lead campaigns across Google Ads, LinkedIn, and Meta, and I combine PPC, paid search, and paid social with SEO, ABM, CRO, and website improvements to increase brand awareness, customer engagement, and revenue.

I’ve built and scaled multi-year pipeline growth programs across global paid media and demand generation channels, including account-based marketing for high-value targets and conversion-focused testing to improve results over time. From launching new paid lead channels to aligning tightly with sales through marketing automation and CRM, I deliver measurable outcomes using data analysis, reporting, and experimentation.

  • 13 years' experience
  • Joined September 2026

Industry experience

  • Software & Internet
  • Professional Services

Work experience· 5 roles

Digital and Paid Media Contractor (Self-Employed)Jan 2024 – Present · 2 yrs 11 mos

Provide paid media and paid search services, launch new lead channels, and execute digital ABM for high-value accounts. Increase paid performance through SEO, PPC, content management, email marketing, and social initiatives. Build multi-year pipeline growth programs across global paid media, SEO, ABM, CRO, and website personalization; develop targeted ABM programs using programmatic advertising, geofencing, long-form content, email nurture, and sales alignment.

Demand Generation Lead · HackerOneJan 2022 – Jan 2024 · 2 yrs 1 mo

Delivered marketing-sourced pipeline by expanding paid digital channels, optimizing SEO, creating ABM strategies, and initiating CRO and website personalization. Worked across global paid media and demand generation initiatives to improve pipeline performance and meet quarterly targets.

Demand Generation Lead / Mode Analytics (as listed) · Lead Mode Analytics (as listed)Jan 2021 – Jan 2022 · 1 yr 1 mo

Developed targeted ABM orchestration using programmatic display, geofenced events, long-form content delivery, website personalization, and email nurture with tight sales alignment. Increased mid-market MQLs and pipeline impact through coordinated multi-channel execution.

Demand Generation Manager · Sure PayrollJan 2018 – Jan 2021 · 3 yrs 1 mo
Demand Generation Manager · MIS UMI USAJan 2013 – Jan 2018 · 5 yrs 1 mo

Education

MBA, Marketing Strategy and Planning · DePaul2030 – 2026
BA, English Literature · Northern Illinois University2030 – 2026

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