I’m a digital and paid media marketing professional based in Chicago, focused on helping B2B SaaS brands grow through performance-driven strategy and continuous optimization. I lead campaigns across Google Ads, LinkedIn, and Meta, and I combine PPC, paid search, and paid social with SEO, ABM, CRO, and website improvements to increase brand awareness, customer engagement, and revenue. I’ve built and scaled multi-year pipeline growth programs across global paid media and demand generation channels, including account-based marketing for high-value targets and conversion-focused testing to improve results over time. From launching new paid lead channels to aligning tightly with sales through marketing automation and CRM, I deliver measurable outcomes using data analysis, reporting, and experimentation.…

user1808895

I’m a digital and paid media marketing professional based in Chicago, focused on helping B2B SaaS brands grow through performance-driven strategy and continuous optimization. I lead campaigns across Google Ads, LinkedIn, and Meta, and I combine PPC, paid search, and paid social with SEO, ABM, CRO, and website improvements to increase brand awareness, customer engagement, and revenue. I’ve built and scaled multi-year pipeline growth programs across global paid media and demand generation channels, including account-based marketing for high-value targets and conversion-focused testing to improve results over time. From launching new paid lead channels to aligning tightly with sales through marketing automation and CRM, I deliver measurable outcomes using data analysis, reporting, and experimentation.…

Available to hire

I’m a digital and paid media marketing professional based in Chicago, focused on helping B2B SaaS brands grow through performance-driven strategy and continuous optimization. I lead campaigns across Google Ads, LinkedIn, and Meta, and I combine PPC, paid search, and paid social with SEO, ABM, CRO, and website improvements to increase brand awareness, customer engagement, and revenue.

I’ve built and scaled multi-year pipeline growth programs across global paid media and demand generation channels, including account-based marketing for high-value targets and conversion-focused testing to improve results over time. From launching new paid lead channels to aligning tightly with sales through marketing automation and CRM, I deliver measurable outcomes using data analysis, reporting, and experimentation.

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Work Experience

Digital and Paid Media Contractor (Self-Employed)
January 1, 2024 - Present
Provide paid media and paid search services, launch new lead channels, and execute digital ABM for high-value accounts. Increase paid performance through SEO, PPC, content management, email marketing, and social initiatives. Build multi-year pipeline growth programs across global paid media, SEO, ABM, CRO, and website personalization; develop targeted ABM programs using programmatic advertising, geofencing, long-form content, email nurture, and sales alignment.
Demand Generation Lead at HackerOne
January 1, 2022 - January 1, 2024
Delivered marketing-sourced pipeline by expanding paid digital channels, optimizing SEO, creating ABM strategies, and initiating CRO and website personalization. Worked across global paid media and demand generation initiatives to improve pipeline performance and meet quarterly targets.
Demand Generation Lead / Mode Analytics (as listed) at Lead Mode Analytics (as listed)
January 1, 2021 - January 1, 2022
Developed targeted ABM orchestration using programmatic display, geofenced events, long-form content delivery, website personalization, and email nurture with tight sales alignment. Increased mid-market MQLs and pipeline impact through coordinated multi-channel execution.
Demand Generation Manager at Sure Payroll
January 1, 2018 - January 1, 2021
Overhauled paid media program using expanded long-tail paid search, data-driven SEO content strategy, and diversified lead channel approaches including new lead generation channels. Increased MQLs year-over-year through performance marketing improvements and optimization.
Demand Generation Manager at MIS UMI USA
January 1, 2013 - January 1, 2018
Increased revenue from e-commerce customers via a digital ABM strategy targeting top-tier automotive accounts through display, paid social, personalized web content, email, and landing page marketing, plus video to drive digital sales outcomes.

Education

MBA, Marketing Strategy and Planning at DePaul
January 11, 2030 - September 23, 2026
BA, English Literature at Northern Illinois University
January 11, 2030 - September 23, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Professional Services