I’m a digital product and AI strategy leader with 18+ years of experience building and growing national-scale online media platforms. I blend deep technical SEO (GEO/AEO/AIO), structured-content strategy, and full-stack engineering to help products earn visibility and convert intent into measurable traffic growth. I’m especially focused on applying generative AI, automation, and data analytics to improve product direction, streamline workflows, reduce operational costs, and sustain continuous traffic performance. From architecting back-end systems with Python/Django and SQL to designing AI-ready content frameworks for search and AI overviews, I work end-to-end—from strategy and risk planning to execution that drives real business outcomes.…

I’m a digital product and AI strategy leader with 18+ years of experience building and growing national-scale online media platforms. I blend deep technical SEO (GEO/AEO/AIO), structured-content strategy, and full-stack engineering to help products earn visibility and convert intent into measurable traffic growth. I’m especially focused on applying generative AI, automation, and data analytics to improve product direction, streamline workflows, reduce operational costs, and sustain continuous traffic performance. From architecting back-end systems with Python/Django and SQL to designing AI-ready content frameworks for search and AI overviews, I work end-to-end—from strategy and risk planning to execution that drives real business outcomes.…

Available to hire

I’m a digital product and AI strategy leader with 18+ years of experience building and growing national-scale online media platforms. I blend deep technical SEO (GEO/AEO/AIO), structured-content strategy, and full-stack engineering to help products earn visibility and convert intent into measurable traffic growth.

I’m especially focused on applying generative AI, automation, and data analytics to improve product direction, streamline workflows, reduce operational costs, and sustain continuous traffic performance. From architecting back-end systems with Python/Django and SQL to designing AI-ready content frameworks for search and AI overviews, I work end-to-end—from strategy and risk planning to execution that drives real business outcomes.

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Experience Level

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Intermediate
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Work Experience

Head of Menu Portal Services at Bundit Center Co., Ltd. (kapook.com)
May 1, 2007 - August 1, 2025
Led cross-functional teams for football, automotive, lifestyle, and technology content. Integrated content, technical SEO, and UX/UI optimization to secure #1 SERP rankings for high-volume keywords (10M+ searches). Drove and sustained peak traffic of 300,000–400,000 daily pageviews throughout the year. Spearheaded organizational SEO strategy by creating SEO guidelines and content planning workflows, leveraging real-time major events to push content into Google Top Stories and expand organic traffic. Designed an on-page SEO audit process and built a content framework optimized for AI Overviews (AIO), using structured data to satisfy user intent. Applied advanced AI tools and analytics to understand consumer behavior, optimize platform architecture, and align with conversational search trends.
Foreign News Reporter (Siam Sport Syndicate) at Siam Sport Syndicate Public Co., Ltd.
April 1, 2006 - April 1, 2007
Translated and composed international news, sports articles, and special features for publication in leading national printed media. Produced localized reporting content aligned to editorial requirements and audience expectations.
Data Collection and Analysis Officer (Sports Department) at Thai News Information Database Co., Ltd.
September 1, 2003 - January 1, 2006
Designed data storage systems and compiled in-depth sports statistics to support website presentation. Structured sports data for efficient retrieval and publication-ready use.

Education

Bachelor of Arts (Philosophy and Religion) at Kasetsart University
January 1, 1998 - January 1, 2003
High School (Science-Math) at King's College
January 1, 1993 - January 1, 1998

Qualifications

Google AI Professional Certificate
January 11, 2030 - September 24, 2026
AI for Project Managers and Scrum Masters – Coursera
January 11, 2030 - September 24, 2026
Practical Project Management for Managers – Coursera
January 11, 2030 - September 24, 2026
Google Ads for Beginners – Google Skillshop
January 11, 2030 - September 24, 2026
Fundamentals of Digital Marketing – Google Digital Garage
January 11, 2030 - September 24, 2026
Python Essentials 1 & 2 (PCAP & PCEP) – OpenEDG Python Institute
January 11, 2030 - September 24, 2026
Generative AI and ChatGPT Usage – Kasetsart University
January 11, 2030 - September 24, 2026

Industry Experience

Media & Entertainment, Software & Internet, Professional Services