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I’m Dania, a Toronto-based Arts & Media Management student who loves turning story, brand identity, and data into content people actually want to engage with. From building scalable employee storytelling systems to leading marketing and creative direction for student and community organizations, I focus on connecting audiences to meaningful experiences through strong strategy and clear execution. I’ve also co-founded and scaled a beauty brand, where I managed e-commerce, influencer/partner collaborations, and targeted campaigns that improved conversion and social engagement. I enjoy combining creative tools (like Canva, Adobe Illustrator, and the Adobe suite) with analytics and community building—so every idea becomes a plan, and every plan becomes measurable impact.…I’m Dania, a Toronto-based Arts & Media Management student who loves turning story, brand identity, and data into content people actually want to engage with. From building scalable employee storytelling systems to leading marketing and creative direction for student and community organizations, I focus on connecting audiences to meaningful experiences through strong strategy and clear execution. I’ve also co-founded and scaled a beauty brand, where I managed e-commerce, influencer/partner collaborations, and targeted campaigns that improved conversion and social engagement. I enjoy combining creative tools (like Canva, Adobe Illustrator, and the Adobe suite) with analytics and community building—so every idea becomes a plan, and every plan becomes measurable impact.

Dania Elimam

Brand Strategist, Content Producer, Marketing Strategist, +2

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I’m Dania, a Toronto-based Arts & Media Management student who loves turning story, brand identity, and data into content people actually want to engage with. From building scalable employee storytelling systems to leading marketing and creative direction for student and community organizations, I focus on connecting audiences to meaningful experiences through strong strategy and clear execution. I’ve also co-founded and scaled a beauty brand, where I managed e-commerce, influencer/partner collaborations, and targeted campaigns that improved conversion and social engagement. I enjoy combining creative tools (like Canva, Adobe Illustrator, and the Adobe suite) with analytics and community building—so every idea becomes a plan, and every plan becomes measurable impact.…I’m Dania, a Toronto-based Arts & Media Management student who loves turning story, brand identity, and data into content people actually want to engage with. From building scalable employee storytelling systems to leading marketing and creative direction for student and community organizations, I focus on connecting audiences to meaningful experiences through strong strategy and clear execution. I’ve also co-founded and scaled a beauty brand, where I managed e-commerce, influencer/partner collaborations, and targeted campaigns that improved conversion and social engagement. I enjoy combining creative tools (like Canva, Adobe Illustrator, and the Adobe suite) with analytics and community building—so every idea becomes a plan, and every plan becomes measurable impact.

Available to hire

I’m Dania, a Toronto-based Arts & Media Management student who loves turning story, brand identity, and data into content people actually want to engage with. From building scalable employee storytelling systems to leading marketing and creative direction for student and community organizations, I focus on connecting audiences to meaningful experiences through strong strategy and clear execution.

I’ve also co-founded and scaled a beauty brand, where I managed e-commerce, influencer/partner collaborations, and targeted campaigns that improved conversion and social engagement. I enjoy combining creative tools (like Canva, Adobe Illustrator, and the Adobe suite) with analytics and community building—so every idea becomes a plan, and every plan becomes measurable impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Talent Brand Content & Storytelling Intern at Sun Life Toronto

June 1, 2026 - August 31, 2026

Built a scalable employee storytelling framework and templates from the ground up, supported by a centralized database of 400+ employee insights to help teams source stories across EVP, culture, and leadership themes. Led global stakeholder outreach across 60+ employees and conducted 36 interviews across functions, seniority levels, and regions, translating conversations into compelling employee stories and content opportunities for Sun Life’s employer brand. Converted employee insights into business-ready content for high-visibility initiatives (e.g., Senior Leaders Forum and Great Place to Work application) and trained key stakeholders to independently use the storytelling system beyond the internship.

Marketing Director at U of T Sudanese Students’ Union (SSU)

September 1, 2025 - March 31, 2026

Used analytics to track engagement and optimize campaigns, delivering a 72%+ increase in followers across platforms and 90%+ event capacity through targeted outreach and data-backed decisions. Led strategic marketing initiatives by pitching and securing partnerships and sponsorships with external organizations, expanding SSU’s network, increasing visibility in the community, and driving growth and engagement. Directed the digital creative presence, overseeing design and development of promotional content and brand assets using Canva and Adobe Illustrator, and managed brand consistency through asset libraries across platforms.

Co-Founder at Dania The Brand

September 1, 2021 - March 31, 2023

Founded and scaled a beauty brand, overseeing product development, sales, and marketing. Managed e-commerce via Shopify and supported marketing execution using Excel and Mailchimp, improving conversion rates by 43% through targeted campaigns. Secured and managed collaborations with influencers, brands, and partners to increase brand awareness, including joint promotions that drove a 60% increase in social engagement and expanded overall reach. Created brand assets and content using Canva and Adobe Illustrator, segmented audiences with Google Analytics and Sprout Social, and contributed to 500+ unit sales growth and 1,000+ social follower growth.