Lucy Alves

Delivered social media management and strategy for multiple clients including Spotify, Sky, and Netflix. Took ownership of project management for social-first campaigns and managed OOH reach. Created and reported campaign performance reports and analytics to inform ongoing optimisation. Produced content and coordinated campaign delivery across digital channels.

Coordinated media launches, including the development of three print issues and supporting online articles. Managed and executed social-first content across channels, ensuring daily scheduling and responsiveness. Line-managed a team to deliver content and campaign assets, while actively managing distribution across owned channels and collaborating media brands. Developed weekly marketing strategy to support audience growth and engagement using performance analytics and data-driven insights. Supported internal operations and logistics for smooth campaign delivery.

Launched and edited Gatekeeper Magazine content, including coordinating accompanying online articles and managing print issues. Led a team of content creators, graphic designers, and writers to deliver timely, high-quality content. Line-managed the daily execution of content creation across owned channels and media brands. Developed and launched a sister brand, O F F T R E N D, and contributed to leading fashion street interviews. Created and implemented weekly marketing strategies using analytics and data insights, supporting both audience growth and engagement. Also provided operational and logistics support to keep the organisation running smoothly.