I’m a Singaporean digital marketing and content marketing professional who loves turning ideas into engaging brand content. As a creative co-founder at Chilli Crab Studios, I work on brand and content creative—shaping social media and promotional materials that connect with audiences and support business goals. I’ve also built strong content creation experience through roles with SriBintang International School, where I created promotional media and supported SriBintang Academy, and with Baraqah Travels in web development and content creation. Along the way, I’ve contributed to ongoing brand and content work for projects including Roti Benggali Ori (Bum Bum Bakes), combining strategy, creativity, and consistent execution.…

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I’m a Singaporean digital marketing and content marketing professional who loves turning ideas into engaging brand content. As a creative co-founder at Chilli Crab Studios, I work on brand and content creative—shaping social media and promotional materials that connect with audiences and support business goals. I’ve also built strong content creation experience through roles with SriBintang International School, where I created promotional media and supported SriBintang Academy, and with Baraqah Travels in web development and content creation. Along the way, I’ve contributed to ongoing brand and content work for projects including Roti Benggali Ori (Bum Bum Bakes), combining strategy, creativity, and consistent execution.…

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I’m a Singaporean digital marketing and content marketing professional who loves turning ideas into engaging brand content. As a creative co-founder at Chilli Crab Studios, I work on brand and content creative—shaping social media and promotional materials that connect with audiences and support business goals.

I’ve also built strong content creation experience through roles with SriBintang International School, where I created promotional media and supported SriBintang Academy, and with Baraqah Travels in web development and content creation. Along the way, I’ve contributed to ongoing brand and content work for projects including Roti Benggali Ori (Bum Bum Bakes), combining strategy, creativity, and consistent execution.

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Work Experience

Web Development and Content Creation at Baraqah Travels
January 1, 2025 - Present
Handled web development and content creation responsibilities for Baraqah Travels. Supported digital presence through website-related work and created accompanying content to help communicate services and brand messaging online.
Content Creator (Promotional Media) at SriBintang International School
January 1, 2023 - January 1, 2025
Created promotional media content for SriBintang Academy, supporting marketing and outreach with creative assets designed for audience engagement.
Content Creator for Promotional Media (SriBintang Academy) at SriBintang International School
January 1, 2023 - January 1, 2025
Created promotional media content for SriBintang Academy, supporting school marketing needs through digital content production. Developed and produced content for promotional purposes, contributing to ongoing visibility and engagement across relevant channels.

Education

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Qualifications

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Industry Experience

Education, Media & Entertainment, Travel & Hospitality, Retail, Other