Alyssa Rockwell
I am a data-driven, hands-on marketing professional who enjoys turning creative ideas into measurable results and meaningful brand growth.
About
I am a data-driven, hands-on marketing professional who enjoys turning creative ideas into measurable results and meaningful brand growth. My experience spans social media strategy, content creation, campaign management, community engagement, creator partnerships, email marketing, paid advertising, and analytics across multiple platforms. I have grown digital communities, launched new social channels, created more than 1,500 branded assets, and managed Shopify e-commerce operations for luxury resale businesses.
I bring a thoughtful, organized, and collaborative approach to every project. I enjoy developing content that feels authentic to an audience, whether I am supporting a creator’s personal brand, promoting fashion and lifestyle products, or building stronger customer relationships through styling and merchandising. With a background in fashion and brand management, I combine creative instincts with market research, performance data, and a strong focus on achieving business goals.
- 6 years' experience
- Joined September 2026
Industry experience
- Retail
- Consumer Goods
- Media & Entertainment
- Software & Internet
- Healthcare
More experts in Joshua Tree, United States
Work experience
Develops monthly social media strategies informed by trend research, audience insights, and performance data. Collaborates on content that transforms personal experiences with cancer survivorship, motherhood, beauty, health, wellness, and everyday life into relatable stories. Manages the full content lifecycle, including ideation, creation, editing, captions, scheduling, publishing, and performance analysis across platforms.
Managed social media, content production, community management, and analytics, growing Instagram by 150% and launching TikTok and Pinterest. Led integrated campaigns across social media, influencer partnerships, paid advertising, email, events, and digital channels. Created more than 1,500 branded assets and managed Shopify product pages, collections, inventory, merchandising, pricing, and luxury resale market research.
Planned and created product-focused content for Instagram, Pinterest, and Shopify, contributing to increased product sales and online community growth. Coordinated the brand ambassador program and organized photoshoots from concept through execution, including styling, product selection, and content production. Provided personalized styling and product recommendations to strengthen customer relationships and support sales goals.
Education
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