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I’m Domenico Insalata, an e-commerce and web developer with 8+ years of experience specializing in Shopify (including Shopify Plus) and WordPress/WooCommerce. I build and improve online stores for brands, companies, and agencies—handling everything from custom theme development and migrations to app integrations, performance optimization, and ongoing technical support. I enjoy working independently with remote teams and collaborating closely with designers, marketers, and fellow developers to deliver responsive, conversion-focused storefronts. Across my projects, I’ve supported large catalogs, created custom booking and membership logic, and implemented frontend improvements using modern HTML/CSS/JavaScript practices and a structured workflow with Git and Jira/Trello.…I’m Domenico Insalata, an e-commerce and web developer with 8+ years of experience specializing in Shopify (including Shopify Plus) and WordPress/WooCommerce. I build and improve online stores for brands, companies, and agencies—handling everything from custom theme development and migrations to app integrations, performance optimization, and ongoing technical support. I enjoy working independently with remote teams and collaborating closely with designers, marketers, and fellow developers to deliver responsive, conversion-focused storefronts. Across my projects, I’ve supported large catalogs, created custom booking and membership logic, and implemented frontend improvements using modern HTML/CSS/JavaScript practices and a structured workflow with Git and Jira/Trello.

Domenico Insalata

Web Developer, eCommerce Developer, Full Stack Developer, +2

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I’m Domenico Insalata, an e-commerce and web developer with 8+ years of experience specializing in Shopify (including Shopify Plus) and WordPress/WooCommerce. I build and improve online stores for brands, companies, and agencies—handling everything from custom theme development and migrations to app integrations, performance optimization, and ongoing technical support. I enjoy working independently with remote teams and collaborating closely with designers, marketers, and fellow developers to deliver responsive, conversion-focused storefronts. Across my projects, I’ve supported large catalogs, created custom booking and membership logic, and implemented frontend improvements using modern HTML/CSS/JavaScript practices and a structured workflow with Git and Jira/Trello.…I’m Domenico Insalata, an e-commerce and web developer with 8+ years of experience specializing in Shopify (including Shopify Plus) and WordPress/WooCommerce. I build and improve online stores for brands, companies, and agencies—handling everything from custom theme development and migrations to app integrations, performance optimization, and ongoing technical support. I enjoy working independently with remote teams and collaborating closely with designers, marketers, and fellow developers to deliver responsive, conversion-focused storefronts. Across my projects, I’ve supported large catalogs, created custom booking and membership logic, and implemented frontend improvements using modern HTML/CSS/JavaScript practices and a structured workflow with Git and Jira/Trello.

Available to hire

I’m Domenico Insalata, an e-commerce and web developer with 8+ years of experience specializing in Shopify (including Shopify Plus) and WordPress/WooCommerce. I build and improve online stores for brands, companies, and agencies—handling everything from custom theme development and migrations to app integrations, performance optimization, and ongoing technical support.

I enjoy working independently with remote teams and collaborating closely with designers, marketers, and fellow developers to deliver responsive, conversion-focused storefronts. Across my projects, I’ve supported large catalogs, created custom booking and membership logic, and implemented frontend improvements using modern HTML/CSS/JavaScript practices and a structured workflow with Git and Jira/Trello.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Italian

Fluent

English

Intermediate

Work Experience

Co-founder & Shopify / WordPress Developer at Barikreativa

January 1, 2018 - Present

Co-founded a freelance network focused on web development and e-commerce. Provide technical consulting and development services across Shopify, WooCommerce, and WordPress, supporting store builds, custom theme and integration work, migrations, and ongoing technical management for client and agency projects.

Freelance Shopify / WordPress Developer at Freelance

January 1, 2018 - Present

Develop and customize Shopify and WordPress/WooCommerce stores for Italian and international clients, with a strong focus on Shopify and Shopify Plus projects. Implement custom Shopify theme work using Liquid, HTML, CSS, and JavaScript; build responsive UI; troubleshoot production issues; and optimize performance. Handle e-commerce migrations (including Magento and WooCommerce to Shopify), set up and integrate third-party apps/APIs (payments and marketing tools), and support catalog management and store configuration. Collaborate remotely with agencies and technical teams (e.g., Next2Ad, Next2Data, Dieffetch, Fiven).

Back Office & Telesales Operator at Upgrade TLK (Fastweb Partner)

October 1, 2014 - April 1, 2017

Managed pre- and post-activation contract recovery and quality control processes. Supported customer care and outbound sales for residential, shop, and small-business customers, and earned recognition as “Best Performer 2015.”