M. Renuka Devi

Lead integrated digital marketing strategies across SEO, paid advertising, and content marketing to drive organic traffic and lead generation. Manage and mentor a cross-functional team of SEO specialists, content creators, and campaign managers. Use GA4, Looker Studio, and SEMrush to monitor organic traffic, conversion rates, campaign performance, and ROI. Implement AI-powered tools including ChatGPT, Jasper AI, and Surfer SEO to streamline content workflows and improve campaign efficiency. Collaborate with senior leadership and sales teams to align marketing initiatives with business and revenue goals.

Led end-to-end digital marketing operations for global clients across diverse industries, managing project timelines, budgets, and deliverables. Planned and executed SEO campaigns covering technical audits, keyword strategy, link building, and on-page optimization. Managed Google Ads and Meta Ads campaigns, including budget allocation, bid strategies, and performance reporting. Conducted competitor analysis and market research to identify growth opportunities, and trained and mentored junior digital marketing professionals.

Executed on-page and off-page SEO strategies to improve organic search rankings across multiple client websites. Conducted keyword research, implemented SEO optimization techniques, and managed link-building campaigns. Coordinated with web development teams to implement technical SEO improvements and produced regular SEO performance reports with actionable insights for management and clients.