I’m Ana Larruy, a fashion entrepreneur and content professional with experience spanning brand development, fashion production, showrooms, styling, and digital storytelling across Paris, New York, and Argentina. I founded a travel-focused fashion and lifestyle brand, where I lead the concept and visual identity, oversee product development and go-to-market planning, and manage the e-commerce and launch execution from start to finish. I also enjoy building communities through social media—planning Instagram and TikTok campaigns, creating content for young international audiences, and translating each brand’s identity into visuals that feel authentic and engaging. With showroom and luxury fashion experience from Paris Fashion Week and a strong background in editorial production support, I bring a highly organized, detail-driven approach to every project.…

Ana Larruy

I’m Ana Larruy, a fashion entrepreneur and content professional with experience spanning brand development, fashion production, showrooms, styling, and digital storytelling across Paris, New York, and Argentina. I founded a travel-focused fashion and lifestyle brand, where I lead the concept and visual identity, oversee product development and go-to-market planning, and manage the e-commerce and launch execution from start to finish. I also enjoy building communities through social media—planning Instagram and TikTok campaigns, creating content for young international audiences, and translating each brand’s identity into visuals that feel authentic and engaging. With showroom and luxury fashion experience from Paris Fashion Week and a strong background in editorial production support, I bring a highly organized, detail-driven approach to every project.…

Available to hire

I’m Ana Larruy, a fashion entrepreneur and content professional with experience spanning brand development, fashion production, showrooms, styling, and digital storytelling across Paris, New York, and Argentina. I founded a travel-focused fashion and lifestyle brand, where I lead the concept and visual identity, oversee product development and go-to-market planning, and manage the e-commerce and launch execution from start to finish.

I also enjoy building communities through social media—planning Instagram and TikTok campaigns, creating content for young international audiences, and translating each brand’s identity into visuals that feel authentic and engaging. With showroom and luxury fashion experience from Paris Fashion Week and a strong background in editorial production support, I bring a highly organized, detail-driven approach to every project.

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Language

Spanish; Castilian
Fluent
English
Advanced
French
Beginner

Work Experience

Founder & Creative Director at JETÉ Paris
April 1, 2026 - Present
Founded and launched a travel-focused fashion and lifestyle brand, leading brand concept, positioning, visual identity, product development, and go-to-market strategy. Managed end-to-end operations including supplier coordination, pricing, e-commerce, launch planning, and customer-facing brand execution. Developed digital and social media strategy for Instagram and TikTok, creating campaign content and community-driven storytelling for young international audiences.
Showroom Assistant at DIOR
January 1, 2025 - December 31, 2025
Assisted showroom preparation and daily coordination during a one-month luxury fashion placement, supporting efficient operations in a high-end environment.
Showroom Intern - Paris Fashion Week at AGUA BY AGUA BENDITA
January 1, 2025 - December 31, 2025
Supported Paris Fashion Week showroom operations by assisting with presentation setup, organizing schedules and appointments, and managing day-to-day showroom needs to ensure smooth event flow.
Fashion Production Assistant at MARIA CLAIRE
January 1, 2023 - December 31, 2023
Assisted fashion productions in New York and Argentina by coordinating with photographers, stylists, makeup artists, hair professionals, and other production stakeholders to support day-of execution.
Content Creator - TikTok & Social Media at SELÚ
January 1, 2023 - December 31, 2023
Planned and produced social media content for a lingerie brand over seven months, developing concepts and visual direction aligned with brand identity and a younger target audience.
Content Creator, Model & Fashion Production Support (Freelance) at Freelance
January 1, 2023 - December 31, 2025
Created fashion and hospitality social media content (e.g., Iman and Stories Deli), adapting visual concepts and messaging to each brand’s identity and audience. Modeled for fashion productions in Paris and Argentina (including 17 Studio Paris and Selú) and built a professional modeling portfolio. Supported runway and backstage operations across New York and Paris fashion weeks, contributing to events such as Vaishali Couture, Flying Solo, Cavanaghbaker, and Adrian Brown.

Education

Master in Management at IE Business School
January 11, 2030 - December 1, 2027
BA Fashion Design at Istituto Marangoni
January 1, 2023 - January 1, 2026
High School Diploma (IB and IGCSE) at St. George's College
January 11, 2030 - January 1, 2022

Qualifications

Intensive Fashion Course (NYFW / Inside Studios)
January 1, 2023 - December 31, 2023
Colorimetry in Fashion
January 1, 2023 - September 27, 2026
Makeup
January 1, 2024 - September 27, 2026
Personal Shopper course
January 1, 2021 - September 27, 2026

Industry Experience

Media & Entertainment, Retail, Education, Travel & Hospitality