RS

Ritu Shah

Available to hire

I am a fashion designer and creative director with experience across fashion design, production, merchandising, branding, marketing, and digital content strategy.

About

I am a fashion designer and creative director with experience across fashion design, production, merchandising, branding, marketing, and digital content strategy. I have worked with established brands and independent labels on womenswear, menswear, bridalwear, streetwear, sleepwear, footwear, accessories, and inclusive slow-fashion collections. My work spans the full creative process, from research, concept development, illustration, print and embroidery development to sourcing, sampling, production, campaign planning, and launch execution.

  • 8 years' experience
  • Joined September 2026

Industry experience

  • Consumer Goods
  • Retail
  • Media & Entertainment
  • Professional Services
  • Healthcare
  • Non-Profit Organization

Work experience· 16 roles

Freelancing / Project-Based Fashion Designer · Various brands including NoCap, Avant Garde, Quirk Chic, Pune, Off Duty, Modish, Love and Seam, Hyderbad, The Pink Elephant, Mumbai, and Rooh Collective, SydneyNov 2024 – Present · 2 yrs 1 mo

Designed caps for NoCap, developed the spring-summer Bloom ready-to-wear collection for a Pune-based brand, created prints for The Pink Elephant's kids' nightwear collection, collaborated on creative direction and collection shoots for Off Duty and Modish, and developed independent designs for Rooh Collective. Worked across research, design development, collection planning, and brand collaboration.

Freelancing / Project-Based Fashion Designer and Creative Professional · Various brandsNov 2024 – Present · 2 yrs 1 mo

Designed caps, ready-to-wear collections, prints, sleepwear, nightwear, day dresses, and creative campaigns for brands including NoCap, Avant Garde, Quirk Chic, Pune, Off Duty, Modish, Love and Seam, Hyderabad, The Pink Elephant, Mumbai, and Rooh Collective, Sydney. Contributed to collection development, independent design, sampling, production, and creative direction.

Design and Marketing Head / Brand Manager · SKOAug 2023 – Oct 2024 · 1 yr 3 mos

Led womenswear and menswear footwear design, production, branding, and marketing. Designed footwear for the Arpita Mehta X SKO collection, managed digital and offline campaign planning, coordinated PR gifting and pop-ups, supported flagship-store development, and worked directly with embroidery karigars on crystal, zari, mirror, and other embellishment techniques.

Fashion Designer · CloutDec 2022 – Feb 2023 · 3 mos
Design and Production Merchandiser · Polite SocietyNov 2022 – Aug 2023 · 10 mos
Fashion Designer · Papa Don't Preach by ShubhikaOct 2021 – Sep 2022 · 1 yr
Digital Content Strategist · FreelanceApr 2020 – May 2022 · 2 yrs 2 mos
Freelance Digital Content Strategist · Various brandsApr 2020 – May 2022 · 2 yrs 2 mos

Education· 12

Two-year Fashion Design Programme · Instituto Marangoni2020 – 2021
Three-year Diploma in Advertising, Digital Marketing, PR and Media Planning · ISDI WPP School of Communication2016 – 2019
Graduation Degree in Economics and Commerce · KC College2016 – 2019
HSC, 12th Boards · KC College2013 – 2015

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