SF

I’m Steve Furley, a Bath-based freelance WordPress & WooCommerce developer with 16+ years in web development and 8+ years running my own practice.

About

I’m Steve Furley, a Bath-based freelance WordPress & WooCommerce developer with 16+ years in web development and 8+ years running my own practice. I help UK agencies with WordPress and WooCommerce overflows, subcontract work, and rescue projects—turning designs into reliable, editor-friendly builds. With 300+ projects and 25 five-star reviews, I focus on bespoke theme development, WooCommerce stores (including B2B pricing, subscriptions, and course logic), and ACF/Gutenberg block systems that keep sites maintainable.

I’ve long-standing relationships with agencies and organisations across the UK, delivering on time and on budget while fitting smoothly into existing processes. From performance and Core Web Vitals improvements to training clients so they can confidently manage their sites, I bring a practical, results-driven approach—building everything from custom Gutenberg blocks and WordPress theme work to API-driven front ends and interactive WooCommerce experiences.

  • 23 years' experience
  • Joined September 2026

Industry experience

  • Software & Internet
  • Media & Entertainment
  • Education
  • Professional Services
  • Non-Profit Organization
  • Retail
  • Wholesale & Distribution

Work experience· 5 roles

Lead Developer · Var nJan 2016 – Dec 2019 · 4 yrs

Led WordPress projects end to end: requirements gathering, estimation, build, performance testing, client training, and ongoing support. Standardised delivery methods across the team and acted as sole developer on multiple concurrent client builds. Improved initial page load times by around 50% by cloning the WordPress REST API locally to serve unchanged responses from local JSON.

Frontend Developer · Burfield Digital AgencyJan 2015 – Dec 2015 · 1 yr

Shipped custom mobile-first WordPress themes for corporate and SME clients, delivering concurrent projects with client training and a UX-focused approach across the agency pipeline.

Front End Web Developer · Microserve LtdJan 2012 – Dec 2012 · 1 yr

Built Drupal themes and custom modules for agency clients, including responsive delivery for large multi-page builds. Worked on food-sector campaign sites including British Lion Eggs and Simply Beef & Lamb.

Freelance WordPress & WooCommerce Developer · Steve Furley (Freelance)Jan 2010 – Present · 16 yrs 11 mos
IT Tutor / Network Administration / Digital TrainingJan 2003 – Dec 2012 · 10 yrs

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