I am a marketing and communications professional with over four years of experience working with more than 40 brands across fashion, beauty, and tourism. My background combines social media management, content creation, public relations, event coordination, copywriting, and audiovisual production, allowing me to build personalized campaigns that reflect each brand’s identity and goals.…

Aitana Loroño

I am a marketing and communications professional with over four years of experience working with more than 40 brands across fashion, beauty, and tourism. My background combines social media management, content creation, public relations, event coordination, copywriting, and audiovisual production, allowing me to build personalized campaigns that reflect each brand’s identity and goals.…

Available to hire

I am a marketing and communications professional with over four years of experience working with more than 40 brands across fashion, beauty, and tourism. My background combines social media management, content creation, public relations, event coordination, copywriting, and audiovisual production, allowing me to build personalized campaigns that reflect each brand’s identity and goals.

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Language

Spanish; Castilian
Fluent
Basque
Fluent
English
Advanced
French
Beginner
Chinese
Beginner

Work Experience

Social Media and PR Associate at TransPerfect
January 1, 2023 - Present
Increased TransPerfect Media’s following by more than 110% through strategic content planning and consistent publishing. Directed on-site content creation and live social media coverage for events including Cannes and Sitges Film Festivals. Planned and coordinated live-event logistics, developed global social media strategies, tracked performance, and coordinated with PR agencies on press releases and internal communications.
Sales in Fashion at IRIS showroom
January 1, 2022 - January 1, 2023
Supported merchandise reception and inventory management, showroom assembly, visual merchandising, order preparation, commercial presentations, and administrative management of order-related incidents.
Communication, Production and Organization of Fashion Events at Pasarela de Moda Latinoamericana
January 1, 2021 - December 31, 2021
Created social media content and provided press support. Assisted with the production and organization of the Latin American Fashion Show, supported photoshoots and backstage activities, and organized fittings for Agatha Ruiz de la Prada, Maison Mesa, and Fabián Da Silva.
Social Media Content Creator at @AitanaSecret and @RiadTetuania
January 1, 2017 - Present
Managed social media and coordinated with brands and agencies to develop campaigns and creative concepts. Created advertising content for fashion and lifestyle campaigns for more than 40 brands, produced and edited photography and video, and managed the creative process.
Communication and Administrative Assistant at Institute of Global Therapies
January 1, 2015 - January 1, 2018
Handled office administration, customer and student inquiries, newsletter and dossier content creation, email marketing analysis, copywriting for Instagram and Facebook, social media monitoring, website maintenance, and monthly objective tracking.

Education

Digital Marketing and E-commerce at EAE Business School
January 11, 2030 - September 30, 2026
Marketing and Communication for Fashion and Luxury Brands at Complutense University of Madrid - ELLE Fashion School
January 1, 2020 - January 1, 2021
Leadership and Team Management at ELLE Fashion School
January 1, 2021 - January 1, 2021
Event Organization at Formación Profesional
January 1, 2019 - January 1, 2021
Administrative Assistant at Adams School
January 1, 2015 - January 1, 2017
Modern Languages: Faculty of Social and Human Sciences at Deusto University
January 1, 2014 - January 1, 2017

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Consumer Goods, Retail, Professional Services, Travel & Hospitality