JOEL SAAL
I’m Joel Saal, a self-taught content creator and brand builder based in West Auckland.
About
I’m Joel Saal, a self-taught content creator and brand builder based in West Auckland. I grew an independent streetwear label (NARCo) from concept through manufacturing and social launch, pairing a strong visual eye with hands-on craft like hand sewing, product development, and tech pack planning. I’ve also built a personal Instagram following to 11,000+ and achieved 11,300+ new followers in just 30 days from two pieces of content by focusing on what connects with people.
Alongside content creation, I run freelance barbering across Auckland, which sharpened my client communication, consistency, and attention to detail. I’m comfortable on camera (with previous acting experience), strong with creative direction and shot planning, and skilled at using tools like CapCut and Canva to turn ideas into performance-focused content. I’m now looking to bring the same growth instinct and content execution to a remote social media management role.
- 7 years' experience
- Joined September 2026
Industry experience
- Media & Entertainment
- Retail
- Consumer Goods
- Professional Services
Work experience· 5 roles
Built an independent streetwear/semi-formal clothing brand from concept to product, handling tech pack development, manufacturer sourcing, and trademark registration. Developed and executed brand content strategy and visual identity, including shot lists, photo direction, and campaign planning across social platforms. Drove personal Instagram growth to 11,000+ followers and supported brand awareness ahead of product launch through organic content performance. Managed vendor relationships and coordinated production of brand assets for release.
Built an independent streetwear/semi-formal clothing brand from concept to product, handling tech packs, manufacturer sourcing, and trademark registration. Developed and executed the brand’s social content strategy and visual identity, including shot lists, photo direction, and campaign planning. Grew a personal Instagram audience to 11,000+ followers, driving awareness ahead of launch. Managed relationships with vendors and design freelancers while producing and coordinating brand assets for launch.
Freelance barbering/hairstyling across Auckland, managing bookings and client communication while building repeat business. Applied 7 years of cutting experience and a high attention to detail to deliver consistent results. Operated independently, coordinating schedules and maintaining strong client relationships throughout ongoing services.
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