I’m a brand and digital marketing professional focused on social media, content strategy, and integrated campaigns across e-commerce and retail touchpoints. I enjoy turning brand ideas into clear creative direction—planning content calendars, developing campaign concepts, coordinating KOL/influencer collaborations, and ensuring consistent brand communication across platforms. Across my experience, I’ve led execution end-to-end: from product launch and campaign planning to managing platform activity, community engagement, and promotional activities such as events, product sampling, and trade show visibility. I’m especially energized by performance-driven work in the food and F&B space, where I combine creative thinking with strong coordination and on-the-ground execution.…

I’m a brand and digital marketing professional focused on social media, content strategy, and integrated campaigns across e-commerce and retail touchpoints. I enjoy turning brand ideas into clear creative direction—planning content calendars, developing campaign concepts, coordinating KOL/influencer collaborations, and ensuring consistent brand communication across platforms. Across my experience, I’ve led execution end-to-end: from product launch and campaign planning to managing platform activity, community engagement, and promotional activities such as events, product sampling, and trade show visibility. I’m especially energized by performance-driven work in the food and F&B space, where I combine creative thinking with strong coordination and on-the-ground execution.…

Available to hire

I’m a brand and digital marketing professional focused on social media, content strategy, and integrated campaigns across e-commerce and retail touchpoints. I enjoy turning brand ideas into clear creative direction—planning content calendars, developing campaign concepts, coordinating KOL/influencer collaborations, and ensuring consistent brand communication across platforms.

Across my experience, I’ve led execution end-to-end: from product launch and campaign planning to managing platform activity, community engagement, and promotional activities such as events, product sampling, and trade show visibility. I’m especially energized by performance-driven work in the food and F&B space, where I combine creative thinking with strong coordination and on-the-ground execution.

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Experience Level

Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Work Experience

Brand Manager
February 1, 2024 - Present
Developed and executed integrated brand and digital marketing strategies across social media, e-commerce, and offline channels; led brand communications, campaign planning, platform management, community engagement, and creative team coordination.
Brand Marketing Manager (Brand, Social Media & Digital Marketing) at DNBH D (company name not clearly readable in provided text)
February 1, 2024 - Present
Developed and executed integrated brand and digital marketing strategies across social media, e-commerce, and offline channels. Owned brand communication and campaign planning to strengthen brand identity, visibility, and audience engagement. Led social media strategy (content planning, campaign concepts, platform management, community engagement) and coordinated creative teams across design, video production, content development, and social media execution. Planned and ran digital and social media campaigns aligned with brand objectives, product launches, and key marketing initiatives. Managed Shopee and TikTok Shop marketing activities including campaign planning, content coordination, product presentation, and promotions. Coordinated KOL/influencer collaborations to ensure alignment with brand positioning and campaign objectives; worked closely with cross-functional teams to keep branding consistent across customer touchpoints. Supported product marketing initiatives such as product
Senior Executive at DNBHD - Social Media
January 1, 2022 - February 1, 2024
Owned social media strategy and campaign support, collaborating with creative and cross-functional teams to strengthen audience engagement and brand presence.
Senior Executive at DNBHD - Social Media
August 1, 2021 - January 1, 2022
Managed social media planning and execution, supporting digital marketing activities aligned with brand objectives and engagement goals.
Senior Executive (Social Media) at DNBH D (company name not clearly readable in provided text)
August 1, 2021 - January 1, 2022
Digital Marketing Executive at BAGMAN S DNBHD - Digital Marketing & E-Commerce
July 1, 2020 - July 1, 2021
Supported brand and digital marketing initiatives for e-commerce, contributing to campaign planning, content coordination, and promotional execution.
Social Media Executive at DNBH D (company name not clearly readable in provided text)
July 1, 2020 - July 1, 2021
Digital Marketing at DNBHD - Digital Marketing & E-Commerce
November 1, 2018 - June 1, 2020
Worked on marketing activities including social media and digital promotion; coordinated content and supported ongoing campaigns to drive visibility.
Digital Marketing & E-Commerce Executive at DNBH D (company name not clearly readable in provided text)
November 1, 2018 - June 1, 2020
Graphic Designer & Online Marketer at London College of Clinical Hypnosis (company name partially readable in provided text)
December 1, 2015 - October 1, 2018
Education Brand (Education/Brand role; title not clearly readable) at MR VICK Fuel Shacks DNBHD (company name partially readable in provided text)
January 1, 2015 - January 1, 2018

Education

Graphic Design (CSE/CGPA shown) at University education (name not clearly readable in provided text)
January 1, 2013 - January 1, 2015
Certification in Art & Design (CGA/GCSE entries shown) at College education (names not clearly readable in provided text)
January 1, 2011 - January 1, 2011
at London College of Clinical Hypnosis
December 1, 2015 - October 1, 2018
at CSEG CSE 3 B 2 C 2 D (2011)
January 11, 2030 - October 1, 2026
at G PA 2.69 (2013-2015)
January 1, 2013 - January 1, 2015

Qualifications

Art & Design Certification (name not fully readable in provided text)
January 1, 2013 - October 1, 2026
British Council Penang (GCSE-related entries shown; exact qualification name not fully readable)
January 1, 2011 - October 1, 2026
MR POON (Bagman Sdn Bhd) / Other listed certifications
January 1, 2017 - October 1, 2026
C G PA 2.69 (2013-2015) / Art & Design track
January 1, 2013 - January 1, 2015
British Council Penang - referenced qualification
January 11, 2030 - October 1, 2026

Industry Experience

Media & Entertainment, Retail, Professional Services, Consumer Goods, Education