I am Caroline Holmqvist, a creative director and lead freelance designer based in London.
I am Caroline Holmqvist, a creative director and lead freelance designer based in London. Since 2009, I’ve worked as a trusted, autonomous design partner for global consultancies, NGOs, and educational institutions — leading high-budget projects from concept through to final production and delivery. I’m especially drawn to purpose-led design that avoids a one-size-fits-all look, so each visual asset, typographic system and layout solves the specific communication challenge at hand while still respecting relevant brand guidelines.
Over 15 years, I have delivered specialised, high-impact communication materials for the International Development sector, supporting campaigns and reporting around sustainability, global health, and education. My work spans creative concept design, art direction, complex data visualisation/infographics, report and policy brief layouts, presentations and print/digital artworking. I am a reliable partner for navigating sensitive subject matter, managing timelines and delivering premium design solutions on time and to budget.
Cambridge impact reports
I have worked with Cambridge English to produce several Impact reports. While adhering to strict brand guidelines and set visual assets I made these reports clear and easy to navigate, resulting in very well received products.
Girls' Education Challenge Over the 12 years of the Girls' Education Challenge (GEC) programme a wealth of project data and learning from a portfolio of 41 projects operating across 17 countries was compiled. This learning resulted in the a series of 14 Learning Briefs on a range of topics. We produced a clear template that presented the learning in a highly visual and accessible way. All briefs are available to read: https://www.twine.net/signin
As part of our ongoing partnership with the Green Cities, Infrastructure and Energy Programme (GCIEP), we designed this interactive GEDSI-lens toolkit tailored specifically for infrastructure project developers. The resource provides actionable, practical guidance on embedding gender equality, disability, and social inclusion (GEDSI) principles seamlessly throughout every stage of a project’s life cycle. The toolkit identifies critical intervention points, detailing precisely how and when to incorporate inclusive frameworks into complex infrastructure development. To ground the theory in reality, it features case studies clearly highlighting best practices for supporting global GEDSI goals. To bring the technical content to life, we expanded upon a vibrant illustration style previously established for GCIEP. A prominent, interactive navigation system combined with a highly structured visual hierarchy ensured the toolkit was both engaging and intuitive to navigate, resulting in an exceptionally positive reception from users. Following the launch of the interactive document, we designed an accompanying summary, which was translated into French, Portuguese, and Spanish to maximise international reach and accessibility.
Engaged as an autonomous design partner for global consultancies, NGOs, and educational institutions, managing high-budget projects from initial concept through final production and delivery. Leads objective-led design strategies that avoid a uniform house style, aligning typography, layout, and visual systems to specific communication challenges and measurable goals while working within required brand guidelines. Produces lead creative concepts, art direction, complex data visualisation/infographics, report layouts, policy briefs, presentations, and end-to-end print/digital artworking, including sensitive subject matter for international development campaigns.
Collaborated with the team on high-profile branding and design projects, including the 2006 EDF Energy rebranding. Subsequently contributed to printed literature and digital asset designs.
Worked with agencies on design outputs, supporting branding and communication collateral as part of a multi-agency career progression through 2009.
Post a job and invite Caroline, or contact them directly. No hidden commission.
