Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I’m a marketing leader with 15 years’ experience delivering insight-led, integrated TTL and digital campaigns across brands including Škoda Ireland, Maynooth University, Sky, RTÉ, EY and Matheson. I combine strategic planning with hands-on optimisation across Search, Social, Display and VOD, using GA4, Salesforce, Looker Studio and testing (including Adobe A/B testing) to improve conversion, lead quality and commercial outcomes. I’ve held full commercial ownership of product and P&L responsibilities (including leading marketing teams and managing large budgets), and I enjoy turning complex customer and campaign data into clear actions—whether that’s restructuring media for lead and sales recovery, improving dashboard reporting and attribution, or building CRM/EDM journeys that drive acquisition, retention and revenue growth. I’m particularly motivated by roles where I can lead teams, collaborate with stakeholders and use experimentation to continuously improve performance.…I’m a marketing leader with 15 years’ experience delivering insight-led, integrated TTL and digital campaigns across brands including Škoda Ireland, Maynooth University, Sky, RTÉ, EY and Matheson. I combine strategic planning with hands-on optimisation across Search, Social, Display and VOD, using GA4, Salesforce, Looker Studio and testing (including Adobe A/B testing) to improve conversion, lead quality and commercial outcomes. I’ve held full commercial ownership of product and P&L responsibilities (including leading marketing teams and managing large budgets), and I enjoy turning complex customer and campaign data into clear actions—whether that’s restructuring media for lead and sales recovery, improving dashboard reporting and attribution, or building CRM/EDM journeys that drive acquisition, retention and revenue growth. I’m particularly motivated by roles where I can lead teams, collaborate with stakeholders and use experimentation to continuously improve performance.

Lisa Cunningham

Marketing Analyst, Marketing Strategist, Digital Marketer, +6





I’m a marketing leader with 15 years’ experience delivering insight-led, integrated TTL and digital campaigns across brands including Škoda Ireland, Maynooth University, Sky, RTÉ, EY and Matheson. I combine strategic planning with hands-on optimisation across Search, Social, Display and VOD, using GA4, Salesforce, Looker Studio and testing (including Adobe A/B testing) to improve conversion, lead quality and commercial outcomes. I’ve held full commercial ownership of product and P&L responsibilities (including leading marketing teams and managing large budgets), and I enjoy turning complex customer and campaign data into clear actions—whether that’s restructuring media for lead and sales recovery, improving dashboard reporting and attribution, or building CRM/EDM journeys that drive acquisition, retention and revenue growth. I’m particularly motivated by roles where I can lead teams, collaborate with stakeholders and use experimentation to continuously improve performance.…I’m a marketing leader with 15 years’ experience delivering insight-led, integrated TTL and digital campaigns across brands including Škoda Ireland, Maynooth University, Sky, RTÉ, EY and Matheson. I combine strategic planning with hands-on optimisation across Search, Social, Display and VOD, using GA4, Salesforce, Looker Studio and testing (including Adobe A/B testing) to improve conversion, lead quality and commercial outcomes. I’ve held full commercial ownership of product and P&L responsibilities (including leading marketing teams and managing large budgets), and I enjoy turning complex customer and campaign data into clear actions—whether that’s restructuring media for lead and sales recovery, improving dashboard reporting and attribution, or building CRM/EDM journeys that drive acquisition, retention and revenue growth. I’m particularly motivated by roles where I can lead teams, collaborate with stakeholders and use experimentation to continuously improve performance.

Available to hire

I’m a marketing leader with 15 years’ experience delivering insight-led, integrated TTL and digital campaigns across brands including Škoda Ireland, Maynooth University, Sky, RTÉ, EY and Matheson. I combine strategic planning with hands-on optimisation across Search, Social, Display and VOD, using GA4, Salesforce, Looker Studio and testing (including Adobe A/B testing) to improve conversion, lead quality and commercial outcomes.

I’ve held full commercial ownership of product and P&L responsibilities (including leading marketing teams and managing large budgets), and I enjoy turning complex customer and campaign data into clear actions—whether that’s restructuring media for lead and sales recovery, improving dashboard reporting and attribution, or building CRM/EDM journeys that drive acquisition, retention and revenue growth. I’m particularly motivated by roles where I can lead teams, collaborate with stakeholders and use experimentation to continuously improve performance.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Work Experience

Digital Marketing Manager (FTC) at Škoda Ireland (Volkswagen Group)

December 1, 2025 - August 31, 2026

Owned Škoda Ireland always-on digital activity across Search, Social, Display and VOD, managing external agency and platform partners. Managed budget and line management responsibility for a marketing executive, optimising spend, targeting, creative and messaging against lead and sales KPIs. Improved always-on performance by increasing lead volume by 50% while reducing cost per lead by 84%, improved VOD completion (89% to 92%) and reduced CPC by 36%, and lifted test drive and request-a-quote conversions through Search and Performance Max optimisation. Supported TTL campaign planning (brand, registration plate and new model launch), coordinated dealer-network communications and provided campaign creative for dealer activation. Led social media strategy and managed the Irish market website in Škoda’s global CMS, using GA4 to fix data breaks across web/app and run Adobe A/B tests on CTA copy and buttons. Rolled out AI-driven auditing and marketing projects (e.g., chatbot, configurator

Senior Student Recruitment Marketing Manager (FTC) at Maynooth University

April 1, 2025 - October 31, 2025

Led undergraduate student recruitment marketing for the full CAO cycle, owning strategy and delivery across prospectus, branded collateral, media planning and CRM communications. Reported to the Director of Admissions and managed a team of seven, setting objectives and monitoring performance. Delivered a +3% increase in first-preference applications through paid media and large-scale event planning and delivery including Open Days (4,000 attendees) and Higher Options (25,000 visitors). Set creative strategy and directed media buying using data insights to optimise targeting, and owned marketing strategy for a new nursing course launch exceeding the 30 available places. Planned and delivered Open Days and Higher Options presence with 120+ staff and ambassador coordination, managed a nationwide school/college exhibition calendar, and coached teams through prospectus creation. Designed and delivered a training programme for 80 student ambassadors to ensure consistent brand representation

Marketing Manager at RTÉ / URCTV (RTÉ and URC joint venture)

January 1, 2022 - April 30, 2025

Owned URCTV’s full P&L across global markets (Ireland, Australia, Europe and other ROW markets), delivering a market-segmented commercial strategy through pricing and media spend adjustments based on performance. Drove 60% subscription renewal rate and 15% season-on-season sales growth, supported by awards for platform performance in 2023 and 2022. Planned and executed integrated marketing campaigns across TV, radio, search, social, display and VOD to drive subscriptions and brand awareness. Led creative from brief to production across multiple agencies, including a 30-second TVC with VOD/social cut-downs and season-round refreshed launch assets. Coordinated with 16 URC clubs to deliver match-specific club social and messaging. Owned CRM strategy to drive customer acquisition, retention and revenue, and led product proposition work by analysing the sales funnel and adjusting pricing/product mix. Used GA4, Looker Studio and sales data to understand customer journeys and regional prefe

Brand Digital & Social Media Marketing Manager at Sky Ireland

April 1, 2017 - December 31, 2020

Led digital and social marketing across Sport, Product and Entertainment, while supporting wider integrated brand campaigns through TV, radio and out-of-home. Managed an annual digital media budget of approximately €2.5m and delivered campaigns across VOD/BVOD, social, search, display, partnerships and advertorials to support acquisition, engagement and brand growth. Directed media planning and campaign delivery across search, display, social, VOD, partnerships and advertorials aligned to commercial and brand targets. Managed advertorial partnerships with major media/news sites and produced briefing notes and press packs. Led integrated title campaigns (e.g., Game of Thrones, Gangs of London, Brassic, Chernobyl) and launched Sky Sports Extra across digital channels with platform partnerships, doubling online traffic and exceeding sales targets in the first week. Launched and grew Sky Ireland’s social channels (34% follower growth; doubled engagement) including development of social

Marketing Manager (FTC) at RTÉ

June 1, 2016 - March 31, 2017

Marketing manager for RTÉ digital products including RTÉ Player, RTÉ.ie, RTÉ News Now and GAAGO, responsible for audience growth, content consumption, commercial performance and marketing budgets. Led integrated campaigns across the digital portfolio in collaboration with product, editorial, commercial, insights, PR, agencies and external stakeholders. Delivered TV Licence awareness using TTL creative and media activity. Led creative development and delivery for RTÉ Player campaigns across TV, VOD, social and digital channels, including setting up Meta ads for time-critical promotions. Planned and executed digital campaigns for Rio 2016 Olympics across display, social, search, BVOD and email, contributing to millions of page views/streams and running boosted time-critical social posts for live sports news. Developed GAAGO marketing strategy, refining targeting, reducing media wastage and repositioning around annual passes and retention, achieving 25% year-on-year purchase growth.

Marketing Manager at Matheson

October 1, 2014 - June 30, 2016

Delivered integrated marketing across digital, print and events, achieving 30% increase in digital engagement and 19% YoY growth in website traffic. Managed budgets and multiple external agencies, and owned CMS updates, website design work and SEO improvements. Diagnosed underperformance in graduate recruitment through market research and led a microsite and campaign rebuild across social, search and display, resulting in a 50% increase in acceptance rates. Rebuilt the site around candidate questions, sourced/managed bios from 20+ staff, and created firm-wide content structures (including a blog with contributors). Managed and developed a team of two marketing assistants and delivered LinkedIn and social media workshops to 300+ staff. Built consistent training and development through 1:1 feedback and PDPs.

Assistant Marketing Manager (FTC) at EY Ireland

November 1, 2012 - September 30, 2014

Led digital marketing activity supporting firm media communications, thought leadership and client/stakeholder events, including editorial and PR copy support. Managed the annual Budget campaign activation plan covering microsite and calculator redesign, paid media, social creative and EDM communications, plus partner event delivery and partner response drafting for media. Shaped the FIDS practice marketing plan and reporting directly to partners, including events calendar, speaker programme and thought leadership positioning. Launched EY Ireland’s first LinkedIn campaigns and owned digital media strategy, driving 35% increase in client engagement across event attendance, report downloads and enquiries. Supported thought leadership outputs by structuring content and leading storytelling execution across website copy, video, interviews and social graphics. Delivered SEO, copy and design updates, increasing traffic and homepage visits, and provided LinkedIn/social training for 600+ emp