TS

Tolu Sofowora

Available to hire

I’m Tolu Sofowora, a digital marketing professional with 6+ years of experience using data-driven marketing approaches to grow brands online.

About

I’m Tolu Sofowora, a digital marketing professional with 6+ years of experience using data-driven marketing approaches to grow brands online. I enjoy turning insights into clear campaign strategies, working closely with marketing teams, and continuously monitoring performance to improve results across channels like social media, email, and search.

  • 5 years' experience
  • Joined October 2026

Industry experience

  • Retail
  • Media & Entertainment
  • Professional Services

Work experience

Social Media Manager · Allergy UKApr 2025 – Present · 1 yr 8 mos

Manage social media strategy through market research to identify and target key audiences. Engage followers, nurture online communities, and support brand loyalty through consistent content and interaction. Use performance monitoring to inform campaign focus and optimize outreach across social platforms.

Marketing Executive · After WearMar 2023 – Apr 2025 · 2 yrs 2 mos

Drive digital growth for a London fashion brand through market research, customer and relationship management, and social media content creation. Support website development and handle multiple responsibilities at once to deliver coordinated marketing activities aligned with brand goals.

Digital Marketing Executive · FL & CoOct 2021 – Mar 2023 · 1 yr 6 mos

Perform market research to identify and engage target audiences. Manage relationships to build lasting customer connections. Create social media content and develop sales-oriented websites, while coordinating and delegating creative and marketing tasks efficiently across multiple priorities.

Education

BA Business & Marketing (Upper 2nd 2:1) · De Montfort University2016 – 2020
Graphic Design Certificate (Udemy) · Udemy2020

Certifications and awards

Certificate in Graphic Design (Udemy)2020

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