Rebecca Smith

Led design and project management for an interactive experience platform, creating quizzes, games, product finders, advent calendars, and seasonal campaigns. Focused on improving engagement and driving add-to-cart performance through reusable, high-quality interactive experiences.

Design and delivery across AS Watson’s health and beauty brands (Superdrug, Marionnaud, The Perfume Shop), including websites, landing pages, banners, HTML emails, and interactive gamification experiences. Later expanded into UX by initiating A/B testing using insights from Hotjar, Microsoft Clarity, Google Analytics, and Baymard audits to diagnose cart abandonment, dead-clicks, rage-clicks, and negative feedback. Produced wireframes and Figma designs for test variants, partnered with developers (in-house or via Insider) to build tests, monitored performance post-launch, analysed results, reported findings to stakeholders, and helped select variants to roll out.

Designed and delivered websites, landing pages, email campaigns, social content, and digital marketing assets for B2B clients. Built responsive experiences using HTML, CSS, and jQuery with WordPress or in-house CMS platforms. Created and deployed high-volume email campaigns (including hand-coded HTML emails), managed social and advertising assets, and worked directly with clients on requirements, wireframes, and delivery. Also led UX and design for a cloud-based digital signage management platform with 70+ reusable templates and interfaces for Clevertouch touchscreen products.