Patricia Martinez Cremades

Create footwear collections end-to-end, covering research, concept development, color, construction and cuts, and tailoring each proposal to the client’s brand identity. Provide design consultancy by reviewing and refining client collections, advising on brand fit and commercial viability, and supporting model-by-model adjustments. Lead trend direction by interpreting and redirecting seasonal trends to align each proposal with the client’s brand positioning.

Curate and source rare vintage and antique fine jewelry pieces for the archive, while building the full brand identity including visual direction, storytelling, and content creation.

Partner with the Head of Footwear to ensure consistent brand DNA and lead strategic briefing. Spearhead luxury-level constructions, bespoke last-making, and premium finishing standards. Manage the brand’s all-time best-selling boot, including overseeing its aesthetic evolution across six seasons. Direct onboarding and growth of junior designers, supporting a high-performance design culture.