Eileen Lee

Lead copy for Electrolux and AEG across APAC and Europe, translating technical product features and brand strategy into consumer-focused messaging across Food & Taste, Care, Wellbeing and Small Domestic Appliances. Develop campaign concepts and copy for ecommerce, web, retail, social and video, maintaining distinct brand voices and adapting messaging across the consumer journey. Own work from brief and concept through stakeholder review and final delivery, partnering with product, marketing and design teams to align copy with product information and visual direction. Adapt global English-language content for APAC and European markets with cultural relevance while keeping product claims accurate and terminology consistent.

Wrote website articles and Instagram/Facebook content and proofread fellow copywriters’ work. Helped increase website traffic by 40% in three months and Instagram post likes by 25%. Supported a competitive pitch that helped secure an NParks collaboration for five retail spaces. Developed and presented a lifestyle-store concept and proposal, coordinated designers on 3D prototypes, and presented to senior NParks stakeholders. Managed influencer relationships and created product photography, video and livestream content to build brand awareness and reach new audiences.

Converted client brand strategies and creative briefs into copy for print, direct mail and interactive formats. Adapted messaging for different audiences and project goals. Conceptualised social content and campaigns for Facebook, Instagram and forums; wrote, edited and proofread articles and branded copy.