Ambika Handa

Provide growth and marketing support to start-up, scale-up and established consumer brands. Lead paid and organic social, email and CRM, and drive review generation through repeatable content and performance optimisation. Shape product strategy and NPD, manage sales across DTC and marketplace channels, and improve the customer journey via website and product page redesigns. Set A&P budgets aligned to sales forecasts to scale efficiently, continuously analysing results and adjusting targeting, creative and spend. Support Amazon and retail marketplace performance and post-purchase/review workflows using CRM and review-generation tactics.

Owned e-commerce marketing strategy and delivery across DTC and retail marketplaces. Translated sales targets into campaign plans, briefed creative teams, and ensured operational readiness ahead of launches. Led go-to-market for 20+ Amazon products per year using Helium 10 keyword research to strengthen listings and SEO, supported by paid social, organic social and CRM. Built lower-funnel Meta campaigns to drive traffic to Amazon and retailer listings, optimising audience targeting, creative and budgets to grow sales and product review volume. Developed ratings and reviews programs across Amazon and retailers using Bazaarvoice and sampling, supported by post-purchase CRM flows. Planned CRM campaigns for Black Friday, Christmas gifting and Prime Day, and used upper-funnel activity to build retargeting audiences for conversion ads. Managed a digital marketing team of 5 across paid social, CRM and content, overseeing delivery through prioritised project plans.