Lawal Aremu

Led end-to-end engineering of a fintech wallet platform using React + Tailwind CSS, Node.js + Express, PostgreSQL, and Flutterwave API integrations for payment processing and virtual account provisioning. Implemented webhook-based transaction status relay to provide live payment feedback in under 2 seconds, reducing user uncertainty and support friction. Built a three-tier role-based admin panel (Super Admin, Manager, Agent) with live transaction monitoring, flagging workflow, KYC review queue, and CSV export to reduce ops reliance on spreadsheets. Established a shared design system with component library and design tokens to maintain UI consistency as the product scaled. Outcome highlights include 40% support ticket reduction, onboarding reduced from 48 hours to under 2 minutes, and zero critical post-launch failures.

Produced brand and product videos across fintech clients including scripting, talent direction, professional voiceover integration, After Effects motion graphics, color grading, and broadcast-quality delivery for YouTube, Meta, and investor decks. Worked with performance metrics, achieving higher view-through rates for fintech video campaigns versus static ad creative alternatives running in the same period. Built compliance-first production workflows by embedding regulatory advertising constraints (disclosures, restricted language, no guaranteed return claims) at the scripting stage to prevent post-production compliance rework. Repurposed videos into investor pitch assets and product onboarding content, extending ROI beyond initial campaign briefs.

Delivered full visual identity systems for multiple fintech startups, including logo suites, color palettes, typography hierarchies, Figma component libraries, and brand guidelines—used successfully for fundraising materials. Designed 12+ static and animated ad creative variants for Meta and Google campaigns targeting financial services audiences, improving CTR versus prior creatives. Built scalable Figma-editable social media template systems that enabled clients to maintain consistency after handoff. Developed compliance-safe advertising messaging frameworks with required disclosures baked into briefs to avoid revision cycles caused by compliance issues. Outcome highlights include seed-round brand identity delivery in about 2 weeks and ad CTR improvements reported at 2.4x versus Canva-based creatives.