*Project Overview This practice project focuses on creating Yandex Direct ads for LIMA Beauty Salon in Vanadzor, Armenia. Project Goals Promote gel polish and nail care services. Create clear and attractive advertising headlines and texts. Select relevant keywords for potential customer searches. Identify negative keywords to exclude irrelevant search queries and make ad targeting more precise. My Role Writing advertising headlines and texts Selecting relevant keywords Researching and selecting negative keywords (minus-words) Learning the fundamentals of contextual advertising in Yandex Direct This personal portfolio project demonstrates my developing skills in advertising copywriting, keyword research, and negative keyword selection in Yandex Direct.
- AI Evaluator
- Content Creator
- Copywriter
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