Yandex Direct Ad Campaign for LIMA Beauty Salon

Project Overview*
This practice project focuses on creating Yandex Direct ads for LIMA Beauty Salon in Vanadzor, Armenia.
Project Goals

• Promote gel polish and nail care services.
• Create clear and attractive advertising headlines and texts.
• Select relevant keywords for potential customer searches.
• Identify negative keywords to exclude irrelevant search queries and make ad targeting more precise.
  My Role
• Writing advertising headlines and texts
• Selecting relevant keywords
• Researching and selecting negative keywords (minus-words)
• Learning the fundamentals of contextual advertising in Yandex Direct

This personal portfolio project demonstrates my developing skills in advertising copywriting, keyword research, and negative keyword selection in Yandex Direct.