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Sarra Zeid

Available to hire

Operations, healthcare administration, and customer experience (CX) professional with 18 years of cross-industry experience across the UAE and Oman.

About

Operations, healthcare administration, and customer experience (CX) professional with 18 years of cross-industry experience across the UAE and Oman. Specializing in multidisciplinary patient journey coordination, insurance claims administration, market research auditing, and workflow optimization. Proficient in leveraging advanced CRM systems (Monday.com, Sleekflow, WhatsApp Business) and digital platforms to drive operational efficiency, lead management, and service quality. Adept at handling complex client reporting, regulatory compliance, and remote cross-functional team collaboration with a strong foundation in finance and banking.

  • 17 years' experience
  • Joined October 2026

Skills· 5

Languages

  • ArabicFluent
  • EnglishAdvanced

Industry experience

  • Healthcare
  • Financial Services
  • Professional Services

Work experience· 6 roles

Customer Experience Auditor, Senior Mystery Shopper & Senior Survey Interviewer · UAE-Based Market Research AgencyApr 2025 – Present · 1 yr 8 mos

Audit freelance mystery shopper and survey interviewer reports and supporting evidence to ensure compliance with project requirements and quality standards. Validate respondent authenticity and flag incomplete, inconsistent, or potentially fraudulent submissions. Conduct mystery shopping and customer experience evaluations across sectors including retail, hospitality, healthcare, financial services, and food & beverage through in-store visits, telephone, email, websites, mobile apps, and online chat/messaging. Perform structured telephone/face-to-face survey interviews and online assessments per client questionnaires and guidelines. Capture evidence, complete digital forms, analyze findings, and deliver objective, evidence-based reports on strict deadlines in a remote workflow environment.

Senior Medical Operations Coordinator · Eternel PolyClinicJul 2023 – Apr 2025 · 1 yr 10 mos

Coordinated multidisciplinary patient journeys end to end—from inquiry and consultation scheduling through admission, operating theatre booking, pre-operative preparation, post-operative follow-up, and service recovery. Supported surgeons and clinical teams across multiple specialties (plastic surgery, dermatology, aesthetic medicine, facial treatments, homeopathy, laser, dentistry, obstetrics and gynecology, diet and nutrition, and wellness) while aligning doctors, nurses, front desk, and billing for continuity of care. Managed inbound/outbound patient communications via telephone, WhatsApp Business, email, website forms, and social media. Coordinated billing and invoicing including multicurrency transactions using Stripe and payment tools; supported DHA-related recordkeeping. Tracked operational and customer service KPIs, resolved patient complaints, managed waiting times, and supported corrective actions and staff training.

Patient Relationship & Clinic Coordinator · Health Avenue PolyclinicJun 2019 – Jun 2023 · 4 yrs 1 mo

Managed front-office operations and coordinated patient journeys from initial inquiry through appointment, consultation, treatment, billing, and follow-up. Coordinated with clinical and administrative teams to optimize doctors’ calendars and appointment schedules. Handled patient inquiries and appointment coordination through telephone, WhatsApp Business, email, and other digital channels; followed up on leads, confirmations, missed appointments, post-treatment needs, and retention opportunities. Supported billing/payment coordination and ensured patient documentation and record accuracy aligned with clinic procedures and DHA-related requirements using Tablet 10 and other platforms. Assisted marketing and clinical teams with service recovery, resolution of patient concerns, and communication-based/online market research on competitor service prices.

Motor Claims Executive · Al Buhaira National Insurance Company (ABNIC)Mar 2015 – May 2019 · 4 yrs 3 mos
Finance & Operations Intern · Belhoul Speciality HospitalApr 2012 – Aug 2012 · 5 mos
Customer Experience Auditor, Mystery Shopper & Survey Interviewer · ARA Research and ConsultancySep 2008 – Feb 2015 · 6 yrs 6 mos

Education

BBA in Finance and Banking · University of Dubai2008 – 2013
BBA in Finance and Banking · University of Dubai2008 – 2013

Certifications and awards

Predictive Project Management2026
Fundamentals of Predictive Project Management2026

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