Client: Founder and CEO of a Munich-based B2B startup (AI sales assistant, EU-hosted). Target audience: sales leaders and managing directors in German SMEs.
Scope (30-day pilot):
- Strategy call: positioning, content pillars, posting strategy
- Profile optimization
- 3 posts per week, written in the founder’s voice (weekly drafts, feedback loops)
- 1 hour of comment management after each post
- KPI review and analysis with recommendations for month 2
Impact for the client (30 days):
- Visibility: 77,720 impressions, ~100x the previous weekly average (188 in 7 days)
- Reach beyond own network: 47,090 members reached; top posts 99% outside the network, 40-47x the follower count
- Target audience reached: cold-calling post seen by ~457 sales leaders (43% of viewers in the target group)
- Inbound interest: 219 profile views from posts vs. 34 in the previous 90 days; followers +8.4% (534 to 579)
- Engagement: 408 interactions
- Repeatable playbook: data-based content guidelines and 8 concrete recommendations to scale in month 2
Key insight: Everyday stories with own photo and a knowledge question as CTA generated 89% of all impressions. Opinion questions as CTA generated zero comments.
Outcome: Client referred me to another founder.
- Copywriter
- Marketer
- Marketing Strategist
- +1