LinkedIn Ghostwriting for an AI Sales Startup Founder: 77k Impressions in 30 Days

Client: Founder and CEO of a Munich-based B2B startup (AI sales assistant, EU-hosted). Target audience: sales leaders and managing directors in German SMEs.

Scope (30-day pilot):

• Strategy call: positioning, content pillars, posting strategy
• Profile optimization
• 3 posts per week, written in the founder’s voice (weekly drafts, feedback loops)
• 1 hour of comment management after each post
• KPI review and analysis with recommendations for month 2

Impact for the client (30 days):

• Visibility: 77,720 impressions, ~100x the previous weekly average (188 in 7 days)
• Reach beyond own network: 47,090 members reached; top posts 99% outside the network, 40-47x the follower count
• Target audience reached: cold-calling post seen by ~457 sales leaders (43% of viewers in the target group)
• Inbound interest: 219 profile views from posts vs. 34 in the previous 90 days; followers +8.4% (534 to 579)
• Engagement: 408 interactions
• Repeatable playbook: data-based content guidelines and 8 concrete recommendations to scale in month 2

Key insight: Everyday stories with own photo and a knowledge question as CTA generated 89% of all impressions. Opinion questions as CTA generated zero comments.

Outcome: Client referred me to another founder.