Samantha Schvartz

Built an experiential illustration business from the ground up, creating its identity, services, website, packaging, marketing, and customer experience. Translated client briefs into proposals and event artwork, and coordinated a small creative team delivering commissioned illustration experiences. Worked with clients including Pandora, Dom Pérignon, Coca-Cola, ScotiaBank, Republic Bank, Digicel, and Hyatt Regency.

Co-launched the event with the founder by creating the logo, brand identity, visual language, and social media presence. Directed creative output for ten years while maintaining a consistent identity and voice across public, restaurant, sponsor, and corporate materials. Created 100+ participating-restaurants menus, announcement posts, and promotional visuals from scratch in the first five years alongside overarching campaign creative. Designed signage, press advertisements, and campaign materials, translating the event’s identity into coordinated print/digital/physical environments. Wrote corporate communications and advertising copy, developed radio ad scripts/voiceovers and brand jingles, and expanded the event’s social media following to approximately 200,000 followers. Liaised with major corporate sponsors to integrate their brands into each year’s event—creating sponsor visuals aligned to provided guidelines or developing an approach when none existed.

Developed advertising concepts, brand work, and campaign artwork in an agency environment for clients including Porsche, Jeep, Suzuki, Sagicor, Revlon, and Olay, plus local/international accounts. Collaborated with agency account teams to interpret briefs, clarify objectives, and strengthen the creative approach; contributed to client meetings with design recommendations and rationale. Produced finished artwork translating feedback into cohesive, on-brand advertising, advising on visual direction, layout, imagery, and production considerations. Continued as a freelance creative partner after the appointment ended.