Gabriel Lucien

Built and led the company’s audio department, developing production structure and leading audio production, sound design, and music creation for regional and international campaigns. Current focus areas include sound design, music production, audio mixing, sonic branding, and audio post-production. Manages audio delivery for client campaigns spanning multiple industries and creative formats.

Produced audio for advertising campaigns and video cases, contributing to award-winning work recognized at Cannes Lions (collectively 22+ awards during his tenure). Worked on music production and sound design across multiple genres such as salsa, vallenato, reggaeton, cumbia, bolero trios, reggae, rock, trap, electronic, and orchestral music. Notably contributed to “The Game That Never Was — Blu Radio,” a Cannes Lions award-winning sound design project that recreated the sound experience of a fictional football match by collecting recordings from previous games and reconstructing an entirely imagined match through advanced editing, mixing, and sound design to deliver an emotional and highly realistic listening experience.