Bradley Mackersie
I’m Bradley, a copywriter and eCommerce founder who builds brands end-to-end with an obsession for conversion and search.
About
I’m Bradley, a copywriter and eCommerce founder who builds brands end-to-end with an obsession for conversion and search. I’ve written weekly scripts for Davie Fogarty’s Daily Mentor YouTube channel and then applied that same direct-response thinking to my own online store, Noctlux, where I handled the brand voice, website copy, SEO, and the Google Ads that generate sales.
I work comfortably alongside designers in Figma, and I use AI tools daily to research, draft faster, and refine content for performance. From Shopify store setup through Google Merchant Center data quality and ad campaign management, I focus on turning products and ideas into clear messaging that shoppers can find, understand, and buy.
- 6 years' experience
- Joined November 2026
Skills· 3
Industry experience
- Retail
- Media & Entertainment
- Software & Internet
- Professional Services
Work experience· 5 roles
Built and launched a Shopify ecommerce store selling mood lighting and bedroom décor to the US market. Wrote the brand voice and all website copy including homepage, collection pages, and product pages. Managed SEO and Google Merchant Center product data listings for strong shopper and search intent coverage. Set up and ran Google Ads Performance Max campaigns generating sales. Directed brand lifestyle imagery and used AI tools for daily research, content drafting, and operational workflows.
Worked closely with Davie Fogarty to turn ideas into long-form scripts for eCommerce, dropshipping, and business topics. Delivered weekly scripts across a full 12-month contract, contributing to 250,000+ combined views across published videos. Provided scripts and supported production with an ongoing recommendation letter for the role.
Researched and scripted videos across legal, business, and other niches. Produced video titles, descriptions, and metadata optimized for search discovery.
Education
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