GEO and SEO for a business-buying platform in Türkiye (BuyBusinessTurkey)

Client: BuyBusinessTurkey (https://www.twine.net/signin a platform that helps Persian-speaking clients buy businesses in Türkiye. My role: SEO and GEO consultant (contract, remote).

The brief: grow qualified enquiries from search, including AI answers in Google and ChatGPT.

What I did:

• Started with business discovery: what the company sells, who its customers are and where they search.
• Delivered an SEO roadmap and a GEO strategy for being understood and cited in Google AI Overviews and AI Mode.
• Guided implementation: indexing fixes, 410s for thin pages, clearer core content and stronger internal linking.
• Tracked GEO across four layers: AI answers, rankings, brand search and real enquiries.
• Diagnosed a brand-entity gap (Google read the descriptive brand name as a query) and recommended entity fixes.

Results:

• Google’s AI Overview named the brand in 26 of 29 checks on three target queries; from mid October the mention linked to the website instead of Instagram (21 of 22 checks).
• In about five weeks, Search Console AI-report impressions rose from 3 to 54 and clicks doubled (9 to 18).
• 7 of 15 inbound calls came from people sent by an AI answer, including ChatGPT.

The image shows the Search Console Generative AI features report: almost no AI impressions before the work, regular impressions from mid October.