Saharnaz Alavi

Client: OMPFinex, a cryptocurrency exchange (in-house, Senior SEO Specialist, Jul 2024 to Jul 2025). The brief: win organic visibility in a very competitive crypto SERP and support the exchange's buy/sell landing pages. What I did: Built the SEO strategy on search intent, competitor research, entity optimisation and topical authority. Wrote supporting content around the questions Iranian crypto users ask, including "10 best secure crypto wallets for Iranians". Chose to list wallets, which complement an exchange, rather than rival exchanges. Results: Buy/sell landing pages for PEPE, SUI and Dogecoin reached Google's Top 3 within 3 to 4 months and held there for several months. In October 2026, Google's AI Overview for this topic cited the wallets article as its source, right where the answer introduced the list (image above). The article earned the citation; the wallets on the list got the recommendation, and no competing exchange was recommended.

• Digital Marketer
• Marketing Strategist
• SEO Expert

Client: a two-location dental practice in Lymm, Cheshire, UK (agency project at Rymondgroup; client details anonymised). The brief: the practice had virtually no visibility in Google Search or Google Maps. What I did: Optimised and kept improving the Google Business Profile for both locations, including real photos and videos. Kept business details consistent across the web and strengthened local citations. Created location-focused content and internal links. Ran a review campaign with the clinic (in-clinic prompts, staff asking patients for Google reviews) and responded to reviews. Made the dentists' experience and credentials clearer (E-E-A-T, medically reviewed content). Results: From virtually no visibility to Top 3 in Google Maps and Top 5 organic for local commercial keywords such as "dentist in Lymm". About 50% more patient bookings and inbound calls. Later, a search for "Lymm dental practice" in Google AI Mode named the practice and linked its website as a source (image above).

• Digital Marketer
• Marketing Strategist
• SEO Expert

Client: BuyBusinessTurkey (https://www.twine.net/signin a platform that helps Persian-speaking clients buy businesses in Türkiye. My role: SEO and GEO consultant (contract, remote). The brief: grow qualified enquiries from search, including AI answers in Google and ChatGPT. What I did: Started with business discovery: what the company sells, who its customers are and where they search. Delivered an SEO roadmap and a GEO strategy for being understood and cited in Google AI Overviews and AI Mode. Guided implementation: indexing fixes, 410s for thin pages, clearer core content and stronger internal linking. Tracked GEO across four layers: AI answers, rankings, brand search and real enquiries. Diagnosed a brand-entity gap (Google read the descriptive brand name as a query) and recommended entity fixes. Results: Google's AI Overview named the brand in 26 of 29 checks on three target queries; from mid October the mention linked to the website instead of Instagram (21 of 22 checks). In about five weeks, Search Console AI-report impressions rose from 3 to 54 and clicks doubled (9 to 18). 7 of 15 inbound calls came from people sent by an AI answer, including ChatGPT. The image shows the Search Console Generative AI features report: almost no AI impressions before the work, regular impressions from mid October.

• Digital Marketer
• Marketing Strategist
• SEO Expert