Crypto exchange SEO: an article cited in Google AI Overviews (OMPFinex)

Client: OMPFinex, a cryptocurrency exchange (in-house, Senior SEO Specialist, Jul 2024 to Jul 2025).

The brief: win organic visibility in a very competitive crypto SERP and support the exchange’s buy/sell landing pages.

What I did:

• Built the SEO strategy on search intent, competitor research, entity optimisation and topical authority.
• Wrote supporting content around the questions Iranian crypto users ask, including “10 best secure crypto wallets for Iranians”.
• Chose to list wallets, which complement an exchange, rather than rival exchanges.

Results:

• Buy/sell landing pages for PEPE, SUI and Dogecoin reached Google’s Top 3 within 3 to 4 months and held there for several months.
• In October 2026, Google’s AI Overview for this topic cited the wallets article as its source, right where the answer introduced the list (image above). The article earned the citation; the wallets on the list got the recommendation, and no competing exchange was recommended.