Local SEO for a two-location UK dental practice: Google Maps, citations and AI Mode

Client: a two-location dental practice in Lymm, Cheshire, UK (agency project at Rymondgroup; client details anonymised).

The brief: the practice had virtually no visibility in Google Search or Google Maps.

What I did:

• Optimised and kept improving the Google Business Profile for both locations, including real photos and videos.
• Kept business details consistent across the web and strengthened local citations.
• Created location-focused content and internal links.
• Ran a review campaign with the clinic (in-clinic prompts, staff asking patients for Google reviews) and responded to reviews.
• Made the dentists’ experience and credentials clearer (E-E-A-T, medically reviewed content).

Results:

• From virtually no visibility to Top 3 in Google Maps and Top 5 organic for local commercial keywords such as “dentist in Lymm”.
• About 50% more patient bookings and inbound calls.
• Later, a search for “Lymm dental practice” in Google AI Mode named the practice and linked its website as a source (image above).